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01 Aug

Posted at 13:43h in Aerial, Calgary Real Estate Photos, Marketing, Photography, Social Media, Sona Visual
0 Likes

The internet has significantly transformed over the past decade, making it crucial for real estate professionals to capture attention quickly. Cinematic reels are a great way to show off properties and connect with potential buyers on an emotional level. With the market moving towards visual stories,...

26 Apr

Posted at 09:00h in Marketing, Social Media
1 Like

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This guide has been updated for 2024! As we dive deeper into 2024, the real estate world is spinning faster than ever! It's a thrilling ride that demands quick wits and sharp foresight from agents ready to ride the wave...

31 Jan

Posted at 11:15h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Video, Virtual Reality, Virtual Staging
0 Likes

Are you ready to learn the top Real Estate Marketing Ideas for 2024? Staying ahead of the curve is everything when it comes to real estate marketing in 2024. Achieving a harmonious blend of conventional techniques and newer strategies is crucial to maintaining a competitive...

14 Apr

Posted at 18:14h in Video
0 Likes

Storytelling skills are among the most underrated you can have as a real estate professional. As an agent, you know that your job is not just about selling properties. It’s about selling the complete lifestyle and encouraging an emotional connection that your clients will have...

19 Jan

Posted at 15:03h in Video
0 Likes

If you weren’t a fan of real estate videos before, it’s time to hop on the bandwagon. It’s 2023 and property tours aren’t going anywhere. In fact, you can expect them to become the norm, with the demand of video content increasing year after year....

17 May

Posted at 11:37h in Video
1 Like

After a decade of helping of real estate professionals with creating videos, we know how nerve-wracking it is to come up with a solid video hook. You may have experienced the torture of not knowing how to start your videos. Maybe you've shot the same...

25 Feb

Posted at 09:43h in Video
0 Likes

If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. According to the 2022 Wyzowl Video Survey report, 96% of respondents report that they...

22 Dec

Posted at 10:07h in Photography
1 Like

Real estate photography technology is advancing at neck-breaking speeds, especially in the development of new smartphones. But even the best camera-phones on the market are still far from ideal for many situations a professional encounters. Although companies like Apple are working hard on developing new...

22 Sep

Posted at 09:43h in iGuide
0 Likes

The real estate industry is undoubtedly embracing technological advances, and iGUIDE tours are no exception. Thanks to changes in consumer behaviour in housebound clients, virtual 3D tours have ramped up in popularity and are now seen as a property marketing staple for agents worldwide. Since iGUIDE...

06 Apr

Posted at 12:20h in Marketing
0 Likes

There are many factors that make a home desirable in the eyes of buyers. Fit and finishes, curb appeal, and arguably the most important factor: location. There’s a reason the old adage “Location, location, location!” still remains true to this very day. Why, you ask? Well,...

31 Dec

Posted at 10:23h in Video
0 Likes

New year, new video marketing strategy! Over the last decade, video marketing has proven to be effective across all industries, and its impact in real estate can’t be ignored. Then, 2020 hit and video consumption skyrocketed thanks to our newly housebound lifestyles. Between online streaming and...

01 Oct

Posted at 09:00h in Marketing
0 Likes

Are you looking forward to 2021? We don’t blame you. While 2020 may be seen as a “write-off” year for many in real estate, there’s always a bright side to every situation. This year is a time of innovation and true digital transformation, and we’ve...

01 Apr

Posted at 08:58h in Matterport
3 Likes

It may seem like the entire world is at a standstill, in light of the ever-evolving COVID-19 situation. But as seasoned agents know, the real estate industry is a different world altogether. Properties are still moving, despite buyers and sellers self-isolating. What if we told...

01 Jan

Posted at 11:58h in iGuide
0 Likes

In an increasingly connected world, home buyers expect more convenient ways to shop for homes online. In fact, one of the most convenient tools you as a real estate professional can offer to both buyers and sellers is an iGUIDE 3D Tour. With so much...