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Calgary Real Estate Photography and Videography are a must in 2024. Did you know listings with professional photos sell 32% faster? (NAR) In Calgary's highly competitive real estate market, quality visuals are key to success. Knowing the latest Calgary real estate market trends can give you an edge,...
The internet has significantly transformed over the past decade, making it crucial for real estate professionals to capture attention quickly. Cinematic reels are a great way to show off properties and connect with potential buyers on an emotional level. With the market moving towards visual stories,...
Why do some Calgary real estate photos stand out more than others? Photographers do an amazing job making real estate listings pop with their superior attention to detail and excellent results. It’s all about mastering the right techniques. Whether you’re an agent or a photographer,...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This guide has been updated for 2024! As we dive deeper into 2024, the real estate world is spinning faster than ever! It's a thrilling ride that demands quick wits and sharp foresight from agents ready to ride the wave...
Websites are the digital "real estate" of your business. Location, location, location is a famous motto in the real estate world, and the same is true for your real estate website. The location can be seen as your SEO and advertising - giving your website...
AI and ChatGPT have been trending and growing relentlessly for the past year; in fact, ChatGPT gained more users than any other app or website, in record time! As real estate professionals in the industry seek innovative tools to enhance their services, using Chat GPT...
Are you ready to learn the top Real Estate Marketing Ideas for 2024? Staying ahead of the curve is everything when it comes to real estate marketing in 2024. Achieving a harmonious blend of conventional techniques and newer strategies is crucial to maintaining a competitive...
In the real estate sphere, marketing luxury homes demand a specialized approach. At Sona Visual, we understand the unique challenges and opportunities of luxury home marketing. In this blog post, we will share our top 5 tips for effectively marketing luxury properties, utilizing our expertise...
Benefits of Virtual Staging In today's dynamic real estate world, capturing attention immediately is more essential than ever. That is why we will be discussing the Top 5 Benefits of Virtual Staging. As we spend more time online, the ways we showcase properties have evolved. Gone...
Utilizing Summer Real Estate Marketing Strategies As the days grow longer and the sun shines brighter, it's important to utilize the best summer real estate marketing strategies! The vibrant season brings with it a surge in activity and a dynamic shift in buyer interests that any...
When it comes to the short-term rental Airbnb game, effective marketing is the key to success. We know you want to provide guests with an unforgettable travel experience and a comfortable stay. You work hard to make sure they have everything they need - from...
Outsourcing real estate marketing tasks can save you precious time (it can also save you from a ton of headaches!). With the busy spring market being around the corner, you may be thinking about going back to the drawing board and re-dedicating yourself to top...
2023 is set to be an exciting year for real estate marketing. Are you up to date with the key trends? If not, you'll want to keep your eye on what's emerging in the industry. Keeping up with marketing trends and using them to your advantage...
There’s a saying that goes “Small hinges swing big doors” and in the world of real estate marketing, there is truth to it. Often, we don’t realize how minor marketing tweaks in our strategies can lead to greater success. Many real estate agents understand the value...
The demand for online content is greater than ever. Real estate professionals know that in order to be competitive in the current landscape, they have to create great content. Real estate agents populate MLS listings and websites with virtual tours and magazine-worthy photographs, catering to...
Happy new year! As we settle into 2022, there's no better time to review your existing marketing strategy and adjust your tactics to grow your business this year. Technologies are advancing at neck-breaking speeds, social media algorithms are constantly changing, and the global health crisis...
Social media is a crowded, oversaturated online space. There are a lot of realtors posting the same old thing. Market stats, new listing posts, the usual. Despite all this, social media is still an invaluable tool you can use to build personal brand awareness, recognition,...
It's easy to shine on social if you know where to start. It's even easier to outshine the competition in the digital landscape if you're aware of the do's and don'ts! If you've been stuck on how to navigate marketing your business after such a...
Investing in professional real estate photography can generate huge returns if you're using the final photos for the right platforms. While your listings can definitely turn heads (and generate clicks!) on the MLS, there are so many ways to repurpose your property photographs to create...
5 real estate video ideas to drive your business. ...
As a real estate business, you want to show your clients’ properties off to the best of their ability. Selling a property is about selling a lifestyle, and virtual staging can help you suggest how a potential buyer could use and live in the property. But...
What's your real estate brand? In other words, what are you known for within the real estate industry? For a moment, let's just imagine you have a favourite coffee but that you're asked to make a change. How will you accept the new brand of coffee? You...
With 2.38 billion active users in 2019, any business looking to reach their audience can't ignore Facebook as a marketing and communication medium. For real estate marketing, utilising the power of Facebook is an obvious choice but like all social media platforms, knowing how to use...
With so many social media platforms, it can be difficult for you to navigate which platform will be the most beneficial for marketing your listings and yourself as a realtor. Sona Visual’s team is here with a new blog series to help you decide which...
If there is one thing Sona Visual knows about realtors, it is your propensity to be ahead of the curve. There is nothing a realtor dislikes more than a client or competitor knowing something about the market, or any trend, that you don’t! To help you...
The residential real estate market in Calgary has experienced a slow recovery, which has sustained the current cold market conditions. When the real estate market is slow, small detriments or flaws in a property are significantly amplified. Sona Visual has got you covered with the latest...
As a realtor, you know your chosen career requires you to wear many hats: negotiator, customer service agent extraordinaire, sales rep, translator of legalese and more. But did you know that now more than ever it is imperative to be a neighbourhood expert? Of course, this...
The word ‘Millennial’ gets frequently mentioned in news articles and online, but what does it mean? Who are Millennials really and why, as a realtor, should you care about them? Who Millennials Are Millennials were born between 1980 and 2000 and they are the largest generation in...
A recent University of California study revealed people are spending more than 15 hours a day on various forms of media. Of those 15 hours, four hours is spent solely on social media, such as Facebook and YouTube. The main driving force of this social...
Branding for realtors is something that can be overlooked. Building a brand is building a reputation of how customers will perceive you. As a realtor, branding goes beyond just a logo and design concepts, like business cards and stationery. Branding extends to actions and every...
We've worked with many realtors to create videos that help them leverage their property listings as well as their personal agent exposure. Presenting in front of a camera isn't something that comes naturally for many. But since we take great pride in the quality of...
While social media is a wonderful short and sweet way to connect with others in the industry in real-time, it's important to address that most potential clients will go online (and end up on your website!) for Calgary real estate related content that offers valuable...
Being in the Calgary real estate media industry, we are huge advocates of the convenience and somewhat simplicity that this digital age has to offer. The ability to be heard is easier than ever. A simple 'Share' or 'Follow' from a certain industry professional or...
There's no doubt that both buyers and sellers are starting their real estate journeys online. That's just the reality of the world we live in today. Whether it’s searching for listings or answers to real estate related questions, everyone initially heads to the internet first...
Imagine having multiple listings with open houses available 24/7. No, you're not dreaming! Essentially, the possibilities are endless when it comes to incorporating video into your real estate marketing strategies. Today, it is undeniably the most effective marketing tool online - accessible anytime and anywhere. Not only...
Welcome! If you're reading this right now, we're hoping you didn't just arrive here by chance. In fact, knowing most Realtors®, we're sure that you've actually done all this clicking around on your own to end up here. And now it's up to us to make it...
