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Ready to get the lowdown on 2019 real estate marketing tips? Over the past two decades, our society has shifted in a big way to becoming visually focused. This really is no surprise given that we are a visual species to begin with. Since the beginning,...
There are plenty of arguments as to why you should consider adding aerial property photography and video to your marketing strategy. No matter what types of property you market and wherever they are located, you're sure to find a benefit in it. Thanks to the latest...
Seasonal property updates can be a tedious extra step when marketing properties. But it's definitely a crucial one! Your prospects will change their minds about a property for a variety of reasons - some of them for quite trivial ones. It's likely you've experienced a client...
When it comes to real estate marketing, professional measuring and floor plan reports are an absolute must. You're going to need every advantage if you intend on realizing asking prices and subsequently, keep both your buyers and vendors happy. Apart from the legal implications associated...
Virtual tours and staging in real estate are an essential and cost-effective tool to implement. Technology is advancing at neck breaking velocity and it is an easy thing for businesses that are not keeping step to fall behind. Real estate is no exception and there...
Feature sheets are a key marketing tool to implement in your marketing efforts. Unless you're in the fortunate position of marketing the world’s first perfect property to a queue of ready cash buyers, you'll need to up sell the property’s best features. Just as there...
Do people still want printed copy in a digital world? The technological wonders of our digital age now give us the ability to bring products and services to clients at any time and into any location where there is an internet connection. In real estate...
Writing property listing descriptions can be a challenge. Even professional writers can be at a loss for words. But the written word is extremely powerful in the way it can persuade clients to evaluate a property. Despite the wonders of modern technology in our digital age,...
Whether you realize it or not, if you are in business as a realtor, you are already a brand. That has as much to do with the perception of your potential clients as it has to do with how your business views itself. Common perceptions...
Matterport - it sounds like a gateway to a fifth dimension from a science fiction movie. And in truth, that isn’t all together inaccurate. It is a sort of gateway into a different world, but not one that travels through space or delivers you dinosaurs....
Professional photos are some of the most valuable assets a realtor can hold, but with a high resolution camera on most people’s phones it is becoming more of a challenge to make a case for hiring a photographer. What most people don’t realize is that there...
Showcasing your listing is all about perspective. Showing off the best qualities at the right angles is paramount, and often times we neglect the view from above! Here are 5 reasons you should contemplate adding an aerial view to your listing. 1. Different Perspective Probably the most...
We associate storytelling with children, the thing your Mom or Dad did to lull you to sleep. And yet, as humans, we have used storytelling as the means to communicate for millennia. Just how do you suppose all those superstitions and old wives’ tales made...
With the chill of winter, we prefer to stay home and keep warm. And when it comes to buying or renting a new home, it is a task that your clients tend to put on the back burner until the warmer weather of spring arrives. This...
The business world is all about balancing the books. On one hand, businesses want quality products but, to keep overheads low and profits high, price needs to be at the lower end of the scale. As Warren Buffet famously said “price is what you pay; value...
Let’s talk technology for a moment. In the real estate industry, technology has helped us grow leaps and bounds in terms of getting your message out there and the way it is presented. Some 20 years ago even, real estate was something of a face...
They say it takes a village to raise a baby - well it takes a team to sell real estate. No longer is it realistic to assume a single realtor is able to take on all of the responsibility of embarking upon making that sale....
Augmented reality (AR) and virtual reality (VR) are not new concepts but some industry experts are predicting that in the next five years, they will revolutionize the way we do business. And for real estate agents, taking notice of AR and VR technology is crucial because...
Virtual tours in real estate marketing have proven to be a popular tool. It allows buyers freedom to explore a property and for buyers, it means better viewings as buyers already know the property well. For real estate agents and businesses, virtual tours means setting...
As a real estate business, you want to show your clients’ properties off to the best of their ability. Selling a property is about selling a lifestyle, and virtual staging can help you suggest how a potential buyer could use and live in the property. But...
What's your real estate brand? In other words, what are you known for within the real estate industry? For a moment, let's just imagine you have a favourite coffee but that you're asked to make a change. How will you accept the new brand of coffee? You...
With 2.38 billion active users in 2019, any business looking to reach their audience can't ignore Facebook as a marketing and communication medium. For real estate marketing, utilising the power of Facebook is an obvious choice but like all social media platforms, knowing how to use...
Every minute, 100 hours of video are uploaded to YouTube. It's a popular platform, with billions of active users. It has become the ‘turn-to’ social media platform with people enjoying a range of videos from ‘how to’ instructional films to films that showcase everything from...
With so many social media platforms, it can be difficult for you to navigate which platform will be the most beneficial for marketing your listings and yourself as a realtor. Sona Visual’s team is here with a new blog series to help you decide which...
If there is one thing Sona Visual knows about realtors, it is your propensity to be ahead of the curve. There is nothing a realtor dislikes more than a client or competitor knowing something about the market, or any trend, that you don’t! To help you...
The residential real estate market in Calgary has experienced a slow recovery, which has sustained the current cold market conditions. When the real estate market is slow, small detriments or flaws in a property are significantly amplified. Sona Visual has got you covered with the latest...
As a realtor, you know your chosen career requires you to wear many hats: negotiator, customer service agent extraordinaire, sales rep, translator of legalese and more. But did you know that now more than ever it is imperative to be a neighbourhood expert? Of course, this...
The word ‘Millennial’ gets frequently mentioned in news articles and online, but what does it mean? Who are Millennials really and why, as a realtor, should you care about them? Who Millennials Are Millennials were born between 1980 and 2000 and they are the largest generation in...
Do you remember when you closed on your home, received the key, and opened your new front door? Do you remember that feeling you had of endless possibilities and the desire to make the home your own? You want to try and recreate that same...
Adding a One-Day-Code to an Unlisted Property SentriLock Boxes are an excellent way to allow a service provider access a property for sale, if you are unable to meet them on site. Perhaps you need to have the property measured, photographed, filmed for a property video...
When you picture the home buying process of today, what do you see? Do you see a buyer driving around their favourite neighbourhoods, calling realtors from for-sale signs? Or do you see that same buyer using technology to find their ideal home? If you said...
Successful businesses all have one important thing in common – a unique and carefully thought out brand. It is through the use of this brand that their customers come to identify with them, and through this branding that they convey their key message across all...
When agents discovered the power of staging, the property market was changed forever. Instead of selling a property as-is, agents could now entice buyers into imagining themselves owning the property in all kinds of exciting and new ways. Traditional staging, despite it’s effectiveness, can be...
A “do-it-yourself” attitude can be useful in many situations in life, but when it comes to property listings, it’s usually best to leave it to the professionals. You may think that your iphoneography will cut it, but the value of using professional media in your...
Navigating through Alberta’s new property measurement guidelines between CREB, EREB and RECA can certainly be tricky. Many of our clients have been coming to us confused with many questions and uncertainties! Well fear no more for navigating through these changes, as our team has consulted...
Real estate videos are a must in the industry today, but creating well-executed property listing videos is definitely a skill that isn’t easy to master. As a realtor, you don’t have to go about this process alone. Work with a provider for the best quality...
[vc_row][vc_column width="1/1"][vc_raw_html] JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI3MjAlMjIlMjBoZWlnaHQlM0QlMjI0MDUlMjIlMjBzcmMlM0QlMjJodHRwJTNBJTJGJTJGbXkubWF0dGVycG9ydC5jb20lMkZzaG93JTJGJTNGbSUzRGZSR0w0VlNvc0xXJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3ctZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ== [/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Sona Visual is excited to announce the introduction of Matterport into our service offerings! Matterport is a new technology, that is truly going to revolutionize the real estate media market. What is Matterport? Matterport is essentially a three-dimensional representation of a space that allows you...
With today’s competitive real estate industry, it’s crucial to set yourself apart from the rest. Attracting clients to work with you is the first step in becoming a successful real estate agent. With many different marketing tools to chose from, it’s hard to decide which...
A recent University of California study revealed people are spending more than 15 hours a day on various forms of media. Of those 15 hours, four hours is spent solely on social media, such as Facebook and YouTube. The main driving force of this social...
Branding for realtors is something that can be overlooked. Building a brand is building a reputation of how customers will perceive you. As a realtor, branding goes beyond just a logo and design concepts, like business cards and stationery. Branding extends to actions and every...
It's a new year, and what better way to kick it off than with some new years changes! Our big changes that we are bursting with excitement to share with you are our new services! Introducing ...
The Importance of Personal Branding for Real Estate Agents Personal branding can be a challenge for realtors. However, once you know the important tenets of what makes a great brand, it can be a breeze. As explained by Walter Landor, a brand design legend, "Simply put,...
We've worked with many realtors to create videos that help them leverage their property listings as well as their personal agent exposure. Presenting in front of a camera isn't something that comes naturally for many. But since we take great pride in the quality of...
While social media is a wonderful short and sweet way to connect with others in the industry in real-time, it's important to address that most potential clients will go online (and end up on your website!) for Calgary real estate related content that offers valuable...
Being in the Calgary real estate media industry, we are huge advocates of the convenience and somewhat simplicity that this digital age has to offer. The ability to be heard is easier than ever. A simple 'Share' or 'Follow' from a certain industry professional or...
There's no doubt that both buyers and sellers are starting their real estate journeys online. That's just the reality of the world we live in today. Whether it’s searching for listings or answers to real estate related questions, everyone initially heads to the internet first...
Imagine having multiple listings with open houses available 24/7. No, you're not dreaming! Essentially, the possibilities are endless when it comes to incorporating video into your real estate marketing strategies. Today, it is undeniably the most effective marketing tool online - accessible anytime and anywhere. Not only...
Welcome! If you're reading this right now, we're hoping you didn't just arrive here by chance. In fact, knowing most Realtors®, we're sure that you've actually done all this clicking around on your own to end up here. And now it's up to us to make it...
