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How to Stay Visible, Build Momentum, and Prepare for a Strong 2026 Introduction: The Myth of the “Slow Season” As temperatures drop and real estate activity cools, many agents and builders take their foot off the gas. But the truth is, the off-season is one of the...
How Seasonal Staging (and a Few Simple Updates) Can Breathe Life Into a Slow Listing Introduction: When a Listing Loses Its Spark Every realtor has been there, the property that looked perfect at launch but has now lingered online a few weeks too long. Maybe the market...
Why Early Winter Might Be the Perfect Time to Sell, and How Realtors Can Maximize Every Showing! Introduction: Why Winter Isn’t the Off-Season Anymore For years, real estate professionals in Calgary and across Alberta treated winter as a downtime, a pause between the frenzy of fall sales...
If you’re a builder, renovator, or industry partner in Calgary, the 2025 BILD CR Awards are your chance to unlock meaningful recognition and powerful marketing leverage. Entries are now open and the submission deadline is Monday, January 12, 2026 at 11:49 PM (MST). At Sona Visual...
Artificial intelligence has taken center stage in real estate search, and if you’re not already optimizing for AI tools like ChatGPT, Google SGE, and voice assistants, you could be missing out on your next best client. Welcome to the new era of visibility: where search doesn’t...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This guide has been updated for 2025! As we dive deeper into 2025, the real estate world is spinning faster than ever! It's a thrilling ride that demands quick wits and sharp foresight from agents ready to ride the wave...
Building a strong real estate brand isn’t just about aesthetics, it’s about driving qualified leads, building trust, and establishing long-term credibility. Whether you're new to the industry or looking to scale, these three key strategies — supported by expert services from Sona Visual — will...
The real estate industry has always been about relationships, communication, and timing. But in today’s fast-paced digital landscape, buyers and sellers expect instant, personalized interactions. This is where artificial intelligence (AI) comes in. AI-powered tools help real estate professionals work smarter, engage prospects more effectively,...
Are you struggling to boost your real estate social media engagement? Feeling like your stories and posts are getting lost in the sea of content? Well, here’s a little secret that might just change your Instagram game: using the “Close Friends” feature to your advantage! Let’s...
Calgary Real Estate Photography and Videography are a must in 2024. Did you know listings with professional photos sell 32% faster? (NAR) In Calgary's highly competitive real estate market, quality visuals are key to success. Knowing the latest Calgary real estate market trends can give you an edge,...
The internet has significantly transformed over the past decade, making it crucial for real estate professionals to capture attention quickly. Cinematic reels are a great way to show off properties and connect with potential buyers on an emotional level. With the market moving towards visual stories,...
The weather is getting warmer, and the real estate market is getting hotter! In this blog, we're going to dive into the top 5 summer social media ideas for realtors in Canada. These tips will help you boost your real estate brand. They'll also help you...
Creating captivating videos has become a crucial tool for showcasing properties and attracting potential buyers. As a real estate marketing company based in Calgary, Sona Visual specializes in producing cinematic real estate videos, along with photography, 3D virtual tours, and aerial videography. But have you...
Why do some Calgary real estate photos stand out more than others? Photographers do an amazing job making real estate listings pop with their superior attention to detail and excellent results. It’s all about mastering the right techniques. Whether you’re an agent or a photographer,...
Websites are the digital "real estate" of your business. Location, location, location is a famous motto in the real estate world, and the same is true for your real estate website. The location can be seen as your SEO and advertising - giving your website...
AI and ChatGPT have been trending and growing relentlessly for the past year; in fact, ChatGPT gained more users than any other app or website, in record time! As real estate professionals in the industry seek innovative tools to enhance their services, using Chat GPT...
Are you ready to learn the top Real Estate Marketing Ideas for 2024? Staying ahead of the curve is everything when it comes to real estate marketing in 2024. Achieving a harmonious blend of conventional techniques and newer strategies is crucial to maintaining a competitive...
In the real estate sphere, marketing luxury homes demand a specialized approach. At Sona Visual, we understand the unique challenges and opportunities of luxury home marketing. In this blog post, we will share our top 5 tips for effectively marketing luxury properties, utilizing our expertise...
In this guide, we will discuss 5 things to consider when hiring the best Calgary real estate photographer. After all, capturing a property in its best light can greatly influence potential buyers, which is why Sona Visual remains a top choice in Calgary for real...
Benefits of Virtual Staging In today's dynamic real estate world, capturing attention immediately is more essential than ever. That is why we will be discussing the Top 5 Benefits of Virtual Staging. As we spend more time online, the ways we showcase properties have evolved. Gone...
Utilizing Summer Real Estate Marketing Strategies As the days grow longer and the sun shines brighter, it's important to utilize the best summer real estate marketing strategies! The vibrant season brings with it a surge in activity and a dynamic shift in buyer interests that any...
When it comes to the short-term rental Airbnb game, effective marketing is the key to success. We know you want to provide guests with an unforgettable travel experience and a comfortable stay. You work hard to make sure they have everything they need - from...
Are you buying into real estate marketing myths? With contracts, showings, and other pressing matters to juggle, marketing can be a challenging area of your business to navigate. It's no wonder there are so many misconceptions about what works, and what doesn’t! As a real estate...
Outsourcing real estate marketing tasks can save you precious time (it can also save you from a ton of headaches!). With the busy spring market being around the corner, you may be thinking about going back to the drawing board and re-dedicating yourself to top...
2023 is set to be an exciting year for real estate marketing. Are you up to date with the key trends? If not, you'll want to keep your eye on what's emerging in the industry. Keeping up with marketing trends and using them to your advantage...
The winter season is abundant with fantastic marketing ideas to keep you top of mind, so don’t fall into the trap of chilling out for the rest of the year! Just because the temperatures have cooled down, doesn’t mean your business can’t heat up. Use...
What’s in vogue in the years 2023 not only speaks to our collective aesthetic sensibilities but also how buyers want their homes to function. In the upcoming year, home design trends indicate a shift toward a new way of living. Nowadays, trends are focused on...
There’s a saying that goes “Small hinges swing big doors” and in the world of real estate marketing, there is truth to it. Often, we don’t realize how minor marketing tweaks in our strategies can lead to greater success. Many real estate agents understand the value...
As a real estate professional, you know how important it is to stay on top of industry trends and commit to continuous learning to better serve your clients. One way to update yourself on all things real estate is by attending conferences, like Inman Connect....
There’s an undeniable market shift happening in the Calgary and Edmonton real estate market, ending the red-hot pandemic pace we’ve become accustomed to for the last few years. Real estate professionals and adjacent service providers are experiencing more balance in the real estate market, thanks...
A stellar listing presentation is an essential tool for turning leads into clients. Think about how much work you put into generating leads in the first place. From creating consistent content on social media, regularly updating your Google Reviews, and keeping in touch with past...
Happy new year! As we settle into 2022, there's no better time to review your existing marketing strategy and adjust your tactics to grow your business this year. Technologies are advancing at neck-breaking speeds, social media algorithms are constantly changing, and the global health crisis...
We’re big fans of Halloween here at Sona Visual. And since we’re in the real estate marketing business, it should come as no surprise that we’re also big on our Halloween-themed marketing ideas. To attract more buyers to your listing and business as a whole, you...
As our communities reopen, in-person gatherings pick up, and the real estate market skyrockets, it time to reflect on which marketing tactics are here to stay post-pandemic and what we could do without. Pandemic lockdowns and restrictions have introduced real estate agents to new ways...
There are endless resources on how to do real estate marketing right out there. In fact, we talk a lot about how to do marketing right in this very blog. So far, we’ve covered everything you need to know about real estate marketing, including listing...
You only have ONE chance to impress a potential buyer, which is why curb appeal is so important. And it's going to take more than just bringing the garbage and recycling bins into the garage. What not all realtors realize is that a buyer's first impression of a...
There are many factors that make a home desirable in the eyes of buyers. Fit and finishes, curb appeal, and arguably the most important factor: location. There’s a reason the old adage “Location, location, location!” still remains true to this very day. Why, you ask? Well,...
Virtual property showings have become a mainstay in real estate marketing efforts for a year now since they are the closest you can get to an in-person experience. While many of us long for the day we can safely step foot anywhere we want, the...
Being a real estate agent is a juggling act. You're a salesperson, therapist, analyst, and - you guessed it - marketer. If you're just starting out in your career, it's crucial to understand the basics of real estate marketing since it informs your strategy, tactics, and...
With so many real estate photographers to choose from, it can be challenging to discern between the hobbyists and the true professionals. Since your listing photos are the foundation of your property marketing, it’s crucial to invest in professional photography that will help attract buyers...
Are you looking forward to 2021? We don’t blame you. While 2020 may be seen as a “write-off” year for many in real estate, there’s always a bright side to every situation. This year is a time of innovation and true digital transformation, and we’ve...
Come one, come fall! It's a brand new season which means it's time to adjust your marketing strategy. Just because real estate's hottest season is coming to a close, doesn't mean it's time to lose momentum. In fact, it's time to ramp up your marketing...
If you've been feeling lost on how to approach marketing your real estate business during this time, you're not alone. Let's face it, how many of us have had to market a business during a pandemic? As real estate professionals nationwide brace for a potential second...
Starting out in real estate is pretty daunting. There's so much to know about, well, everything. Legal considerations, marketing tactics, lead generation, the list goes on. One aspect of building a career in real estate that can't be overlooked is the importance of public relations...
If you find yourself working from home to do your part in preventing the spread of COVID-19, we want to applaud you. It's the socially responsible thing to do and even if you're not part of a vulnerable demographic, it shows that you truly care...
Have a listing presentation coming up? Whether you're a real estate rookie or a seasoned pro, the good old property listing presentation is an area of the business that needs constant improvement and updates. We have a few ideas on how to enhance your presentation...
You’ve put this property on the market, and it’s just not happening. Your property isn't selling. After doing your research, evaluating the home fairly, and making it presentable for future buyers, you’ve only managed to get a few prospects through the door and not one...
5 real estate video ideas to drive your business. ...
What makes top producers so successful? Find out in this blog post! ...
Ready to get the lowdown on 2019 real estate marketing tips? Over the past two decades, our society has shifted in a big way to becoming visually focused. This really is no surprise given that we are a visual species to begin with. Since the beginning,...
