11 Oct Calgary Real Estate Photography Trends: Sell Homes Faster

Posted at 13:51h in Aerial, Calgary Real Estate Photos, Marketing, Photography, Social Media, Sona Visual

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Calgary Real Estate Photography and Videography are a must in 2024. Did you know listings with professional photos sell 32% faster? (NAR) In Calgary's highly competitive real estate market, quality visuals are key to success.   Knowing the latest Calgary real estate market trends can give you an edge,...

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01 Aug How Cinematic Reels Can Help Realtors Build a Stronger Social Media Following

Posted at 13:43h in Aerial, Calgary Real Estate Photos, Marketing, Photography, Social Media, Sona Visual

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The internet has significantly transformed over the past decade, making it crucial for real estate professionals to capture attention quickly. Cinematic reels are a great way to show off properties and connect with potential buyers on an emotional level. With the market moving towards visual stories,...

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03 Jul Top 5 Summer Social Media Ideas for Realtors in Canada

Posted at 12:22h in Aerial, Calgary Real Estate Photos, iGuide, Marketing, Measuring, Photography, Sona Visual, Uncategorised, Video, Virtual Staging

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The weather is getting warmer, and the real estate market is getting hotter! In this blog, we're going to dive into the top 5 summer social media ideas for realtors in Canada. These tips will help you boost your real estate brand. They'll also help you...

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03 Jun Calgary Real Estate Videos – How to Hire The Best Videographers

Posted at 14:17h in Marketing, Photography, Sona Visual, Video

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Creating captivating videos has become a crucial tool for showcasing properties and attracting potential buyers. As a real estate marketing company based in Calgary, Sona Visual specializes in producing cinematic real estate videos, along with photography, 3D virtual tours, and aerial videography. But have you...

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06 May Capture the Market: Mastering Calgary Real Estate Photos

Posted at 11:44h in Calgary Real Estate Photos, Marketing, Photography, Social Media, Sona Visual

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Why do some Calgary real estate photos stand out more than others? Photographers do an amazing job making real estate listings pop with their superior attention to detail and excellent results. It’s all about mastering the right techniques. Whether you’re an agent or a photographer,...

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26 Apr 31 Social Media Content Ideas for Realtors [2024 Update]

Posted at 09:00h in Marketing, Social Media

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This guide has been updated for 2024! As we dive deeper into 2024, the real estate world is spinning faster than ever! It's a thrilling ride that demands quick wits and sharp foresight from agents ready to ride the wave...

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04 Apr Top 6 Integrations Every Real Estate Website Needs

Posted at 12:34h in Marketing, Photography, Social Media, Sona Visual

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Websites are the digital "real estate" of your business. Location, location, location is a famous motto in the real estate world, and the same is true for your real estate website. The location can be seen as your SEO and advertising - giving your website...

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04 Mar Top 6 Ways to Use Chat GPT for Real Estate

Posted at 13:24h in Marketing, Social Media, Sona Visual

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AI and ChatGPT have been trending and growing relentlessly for the past year; in fact, ChatGPT gained more users than any other app or website, in record time! As real estate professionals in the industry seek innovative tools to enhance their services, using Chat GPT...

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31 Jan Real Estate Marketing Ideas for 2024: Top 6 Innovative Tips to Boost Your Sales

Posted at 11:15h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Video, Virtual Reality, Virtual Staging

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Are you ready to learn the top Real Estate Marketing Ideas for 2024? Staying ahead of the curve is everything when it comes to real estate marketing in 2024. Achieving a harmonious blend of conventional techniques and newer strategies is crucial to maintaining a competitive...

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04 Dec Luxury Home Marketing: Top 5 Tips

Posted at 10:15h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Video, Virtual Staging

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In the real estate sphere, marketing luxury homes demand a specialized approach. At Sona Visual, we understand the unique challenges and opportunities of luxury home marketing. In this blog post, we will share our top 5 tips for effectively marketing luxury properties, utilizing our expertise...

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29 Sep 5 Things To Consider When Hiring a Calgary Real Estate Photographer

Posted at 13:13h in Marketing, Photography, Sona Visual, Video

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In this guide, we will discuss 5 things to consider when hiring the best Calgary real estate photographer. After all, capturing a property in its best light can greatly influence potential buyers, which is why Sona Visual remains a top choice in Calgary for real...

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05 Sep Top 5 Benefits of Virtual Staging

Posted at 10:48h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Virtual Staging

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Benefits of Virtual Staging In today's dynamic real estate world, capturing attention immediately is more essential than ever. That is why we will be discussing the Top 5 Benefits of Virtual Staging. As we spend more time online, the ways we showcase properties have evolved. Gone...

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31 Jul Summer Real Estate Marketing Strategies: 5 Tips

Posted at 14:11h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Virtual Staging

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Utilizing Summer Real Estate Marketing Strategies As the days grow longer and the sun shines brighter, it's important to utilize the best summer real estate marketing strategies! The vibrant season brings with it a surge in activity and a dynamic shift in buyer interests that any...

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18 May How to Drive More Airbnb Bookings with Marketing

Posted at 13:13h in Marketing, Photography, Social Media

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When it comes to the short-term rental Airbnb game, effective marketing is the key to success. We know you want to provide guests with an unforgettable travel experience and a comfortable stay. You work hard to make sure they have everything they need - from...

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16 Mar Debunking the Top 7 Real Estate Marketing Myths

Posted at 16:43h in Aerial, Marketing, Matterport, Photography, Video, Virtual Reality, Virtual Staging

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Are you buying into real estate marketing myths? With contracts, showings, and other pressing matters to juggle, marketing can be a challenging area of your business to navigate. It's no wonder there are so many misconceptions about what works, and what doesn’t! As a real estate...

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16 Feb Top 6 Real Estate Marketing Tasks Agents Can Outsource

Posted at 15:16h in Aerial, Marketing, Measuring, Photography, Social Media, Video

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Outsourcing real estate marketing tasks can save you precious time (it can also save you from a ton of headaches!). With the busy spring market being around the corner, you may be thinking about going back to the drawing board and re-dedicating yourself to top...

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16 Dec 5 Future-Forward Marketing Trends Realtors Can Leverage in 2023

Posted at 11:26h in iGuide, Marketing, Matterport, Social Media, Video, Virtual Reality

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2023 is set to be an exciting year for real estate marketing. Are you up to date with the key trends? If not, you'll want to keep your eye on what's emerging in the industry. Keeping up with marketing trends and using them to your advantage...

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22 Nov Top 8 Coolest Winter Real Estate Marketing Ideas for Agents

Posted at 12:41h in Marketing

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The winter season is abundant with fantastic marketing ideas to keep you top of mind, so don’t fall into the trap of chilling out for the rest of the year! Just because the temperatures have cooled down, doesn’t mean your business can’t heat up. Use...

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14 Oct How to Market Emerging Real Estate Trends in 2023

Posted at 12:55h in Marketing

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What’s in vogue in the years 2023 not only speaks to our collective aesthetic sensibilities but also how buyers want their homes to function. In the upcoming year, home design trends indicate a shift toward a new way of living. Nowadays, trends are focused on...

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21 Sep 14 Small Marketing Tweaks That Drive Big Business Results

Posted at 10:49h in Marketing, Photography, Social Media, Video

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There’s a saying that goes “Small hinges swing big doors” and in the world of real estate marketing, there is truth to it. Often, we don’t realize how minor marketing tweaks in our strategies can lead to greater success. Many real estate agents understand the value...

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07 Sep Level Up Your Social Media Presence with Our Top 12 Inman Connect Insights

Posted at 10:33h in Marketing

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As a real estate professional, you know how important it is to stay on top of industry trends and commit to continuous learning to better serve your clients. One way to update yourself on all things real estate is by attending conferences, like Inman Connect....

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21 Jul 6 Marketing Tips for a Real Estate Market Shift

Posted at 12:42h in Marketing

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There’s an undeniable market shift happening in the Calgary and Edmonton real estate market, ending the red-hot pandemic pace we’ve become accustomed to for the last few years. Real estate professionals and adjacent service providers are experiencing more balance in the real estate market, thanks...

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18 Mar How to Create a Stellar Real Estate Listing Presentation

Posted at 13:32h in Marketing

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A stellar listing presentation is an essential tool for turning leads into clients. Think about how much work you put into generating leads in the first place. From creating consistent content on social media, regularly updating your Google Reviews, and keeping in touch with past...

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20 Jan Top 5 Real Estate Marketing Tactics to Use in 2022

Posted at 10:36h in Aerial, iGuide, Marketing, Matterport, Social Media, Video

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Happy new year! As we settle into 2022, there's no better time to review your existing marketing strategy and adjust your tactics to grow your business this year. Technologies are advancing at neck-breaking speeds, social media algorithms are constantly changing, and the global health crisis...

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18 Oct 6 Halloween Property Marketing Tools That Will Give Buyers Goosebumps

Posted at 11:28h in Marketing

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We’re big fans of Halloween here at Sona Visual. And since we’re in the real estate marketing business, it should come as no surprise that we’re also big on our Halloween-themed marketing ideas. To attract more buyers to your listing and business as a whole, you...

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19 Jul What a Post-Pandemic Real Estate Marketing Strategy Looks Like

Posted at 11:14h in Marketing, Uncategorised

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As our communities reopen, in-person gatherings pick up, and the real estate market skyrockets, it time to reflect on which marketing tactics are here to stay post-pandemic and what we could do without. Pandemic lockdowns and restrictions have introduced real estate agents to new ways...

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09 Jun The Funniest Real Estate Marketing Fails (and How to Avoid Them!)

Posted at 10:44h in Marketing

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There are endless resources on how to do real estate marketing right out there. In fact, we talk a lot about how to do marketing right in this very blog. So far, we’ve covered everything you need to know about real estate marketing, including listing...

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11 May A Complete Curb Appeal Checklist for Your Next Listing

Posted at 12:02h in Marketing

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You only have ONE chance to impress a potential buyer, which is why curb appeal is so important. And it's going to take more than just bringing the garbage and recycling bins into the garage. What not all realtors realize is that a buyer's first impression of a...

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06 Apr 4 Advanced Methods to Highlight Property Location

Posted at 12:20h in Marketing

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There are many factors that make a home desirable in the eyes of buyers. Fit and finishes, curb appeal, and arguably the most important factor: location. There’s a reason the old adage “Location, location, location!” still remains true to this very day. Why, you ask? Well,...

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02 Mar The Complete Guide to Virtual Property Showings

Posted at 14:34h in iGuide, Marketing, Matterport

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Virtual property showings have become a mainstay in real estate marketing efforts for a year now since they are the closest you can get to an in-person experience. While many of us long for the day we can safely step foot anywhere we want, the...

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04 Feb Back to Basics: 6 Steps to Building a Strong Real Estate Marketing Strategy

Posted at 13:01h in Marketing

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Being a real estate agent is a juggling act. You're a salesperson, therapist, analyst, and - you guessed it - marketer. If you're just starting out in your career, it's crucial to understand the basics of real estate marketing since it informs your strategy, tactics, and...

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02 Nov 5 Questions to Ask a Professional Photographer

Posted at 13:33h in Marketing, Photography

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With so many real estate photographers to choose from, it can be challenging to discern between the hobbyists and the true professionals. Since your listing photos are the foundation of your property marketing, it’s crucial to invest in professional photography that will help attract buyers...

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01 Oct Real Estate Marketing Trends to Watch in 2021

Posted at 09:00h in Marketing

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Are you looking forward to 2021? We don’t blame you. While 2020 may be seen as a “write-off” year for many in real estate, there’s always a bright side to every situation. This year is a time of innovation and true digital transformation, and we’ve...

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01 Sep Your Fall Real Estate Marketing Guide

Posted at 09:00h in Aerial, Marketing, Photography

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Come one, come fall! It's a brand new season which means it's time to adjust your marketing strategy. Just because real estate's hottest season is coming to a close, doesn't mean it's time to lose momentum. In fact, it's time to ramp up your marketing...

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01 Aug What You Need to Know About Marketing During a Pandemic

Posted at 11:09h in Marketing

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If you've been feeling lost on how to approach marketing your real estate business during this time, you're not alone. Let's face it, how many of us have had to market a business during a pandemic? As real estate professionals nationwide brace for a potential second...

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01 Jul 3 Ways Realtors Can Increase Personal Brand Awareness Using PR

Posted at 08:00h in Marketing

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Starting out in real estate is pretty daunting. There's so much to know about, well, everything. Legal considerations, marketing tactics, lead generation, the list goes on. One aspect of building a career in real estate that can't be overlooked is the importance of public relations...

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19 Mar 5 Remote Working Tools to Maximize Your Productivity

Posted at 14:33h in Marketing

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If you find yourself working from home to do your part in preventing the spread of COVID-19, we want to applaud you. It's the socially responsible thing to do and even if you're not part of a vulnerable demographic, it shows that you truly care...

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01 Dec How to Nail Your Next Real Estate Listing Presentation

Posted at 09:00h in Marketing

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Have a listing presentation coming up? Whether you're a real estate rookie or a seasoned pro, the good old property listing presentation is an area of the business that needs constant improvement and updates. We have a few ideas on how to enhance your presentation...

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01 Oct Why Your Real Estate Property Isn’t Selling (and How to Fix It!)

Posted at 13:16h in Marketing, Photography

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You’ve put this property on the market, and it’s just not happening. Your property isn't selling. After doing your research, evaluating the home fairly, and making it presentable for future buyers, you’ve only managed to get a few prospects through the door and not one...

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01 Sep Real Estate Videos: 5 Killer Ideas and Marketing Strategies with Examples

Posted at 09:00h in Marketing, Social Media, Video

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5 real estate video ideas to drive your business. ...

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15 Jul 7 Habits of Highly Successful Real Estate Agents

Posted at 09:00h in Marketing

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What makes top producers so successful? Find out in this blog post! ...

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03 Jan 2019 Real Estate Marketing Tips

Posted at 08:00h in Marketing, Matterport, Photography, Sona Visual, Video

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Ready to get the lowdown on 2019 real estate marketing tips? Over the past two decades, our society has shifted in a big way to becoming visually focused.  This really is no surprise given that we are a visual species to begin with.  Since the beginning,...

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17 Dec 5 Benefits of Using Aerial Property Photography and Videography for Real Estate

Posted at 08:00h in Aerial, Marketing, Photography, Sona Visual, Video

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There are plenty of arguments as to why you should consider adding aerial property photography and video to your marketing strategy. No matter what types of property you market and wherever they are located, you're sure to find a benefit in it. Thanks to the latest...

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15 Nov Why You Should Keep Your Property Details Up To Date

Posted at 08:00h in Marketing, Photography, Sona Visual

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Seasonal property updates can be a tedious extra step when marketing properties. But it's definitely a crucial one! Your prospects will change their minds about a property for a variety of reasons - some of them for quite trivial ones. It's likely you've experienced a client...

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15 Oct 5 Reasons to Use Professional Measuring and Floor Plan Reports in Real Estate

Posted at 08:00h in Marketing, Matterport, Sona Visual, Virtual Reality, Virtual Staging

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When it comes to real estate marketing, professional measuring and floor plan reports are an absolute must. You're going to need every advantage if you intend on realizing asking prices and subsequently, keep both your buyers and vendors happy.  Apart from the legal implications associated...

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14 Sep Why Your Marketing Strategy Needs Virtual Tours and Staging

Posted at 08:00h in Marketing, Matterport, Sona Visual, Virtual Reality, Virtual Staging

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Virtual tours and staging in real estate are an essential and cost-effective tool to implement. Technology is advancing at neck breaking velocity and it is an easy thing for businesses that are not keeping step to fall behind. Real estate is no exception and there...

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15 Aug How to Use Feature Sheets to Highlight Unique Property Features

Posted at 08:00h in Marketing, Sona Visual

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Feature sheets are a key marketing tool to implement in your marketing efforts. Unless you're in the fortunate position of marketing the world’s first perfect property to a queue of ready cash buyers, you'll need to up sell the property’s best features. Just as there...

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15 Jul Why People Still Want Printed Copy in a Digital World

Posted at 23:31h in Feature Sheets, Marketing, Sona Visual

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Do people still want printed copy in a digital world? The technological wonders of our digital age now give us the ability to bring products and services to clients at any time and into any location where there is an internet connection. In real estate...

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15 Jun 4 Tips on Writing Property Listing Descriptions

Posted at 08:00h in Marketing, Sona Visual

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Writing property listing descriptions can be a challenge. Even professional writers can be at a loss for words. But the written word is extremely powerful in the way it can persuade clients to evaluate a property. Despite the wonders of modern technology in our digital age,...

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15 May Personal Branding Tips: Build your brand or be your brand?

Posted at 08:00h in Marketing, Sona Visual

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Whether you realize it or not, if you are in business as a realtor, you are already a brand. That has as much to do with the perception of your potential clients as it has to do with how your business views itself. Common perceptions...

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