11 Oct Calgary Real Estate Photography Trends: Sell Homes Faster

Posted at 13:51h in Aerial, Calgary Real Estate Photos, Marketing, Photography, Social Media, Sona Visual

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Calgary Real Estate Photography and Videography are a must in 2024. Did you know listings with professional photos sell 32% faster? (NAR) In Calgary's highly competitive real estate market, quality visuals are key to success.   Knowing the latest Calgary real estate market trends can give you an edge,...

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01 Aug How Cinematic Reels Can Help Realtors Build a Stronger Social Media Following

Posted at 13:43h in Aerial, Calgary Real Estate Photos, Marketing, Photography, Social Media, Sona Visual

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The internet has significantly transformed over the past decade, making it crucial for real estate professionals to capture attention quickly. Cinematic reels are a great way to show off properties and connect with potential buyers on an emotional level. With the market moving towards visual stories,...

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03 Jul Top 5 Summer Social Media Ideas for Realtors in Canada

Posted at 12:22h in Aerial, Calgary Real Estate Photos, iGuide, Marketing, Measuring, Photography, Sona Visual, Uncategorised, Video, Virtual Staging

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The weather is getting warmer, and the real estate market is getting hotter! In this blog, we're going to dive into the top 5 summer social media ideas for realtors in Canada. These tips will help you boost your real estate brand. They'll also help you...

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03 Jun Calgary Real Estate Videos – How to Hire The Best Videographers

Posted at 14:17h in Marketing, Photography, Sona Visual, Video

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Creating captivating videos has become a crucial tool for showcasing properties and attracting potential buyers. As a real estate marketing company based in Calgary, Sona Visual specializes in producing cinematic real estate videos, along with photography, 3D virtual tours, and aerial videography. But have you...

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06 May Capture the Market: Mastering Calgary Real Estate Photos

Posted at 11:44h in Calgary Real Estate Photos, Marketing, Photography, Social Media, Sona Visual

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Why do some Calgary real estate photos stand out more than others? Photographers do an amazing job making real estate listings pop with their superior attention to detail and excellent results. It’s all about mastering the right techniques. Whether you’re an agent or a photographer,...

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04 Apr Top 6 Integrations Every Real Estate Website Needs

Posted at 12:34h in Marketing, Photography, Social Media, Sona Visual

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Websites are the digital "real estate" of your business. Location, location, location is a famous motto in the real estate world, and the same is true for your real estate website. The location can be seen as your SEO and advertising - giving your website...

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04 Mar Top 6 Ways to Use Chat GPT for Real Estate

Posted at 13:24h in Marketing, Social Media, Sona Visual

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AI and ChatGPT have been trending and growing relentlessly for the past year; in fact, ChatGPT gained more users than any other app or website, in record time! As real estate professionals in the industry seek innovative tools to enhance their services, using Chat GPT...

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31 Jan Real Estate Marketing Ideas for 2024: Top 6 Innovative Tips to Boost Your Sales

Posted at 11:15h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Video, Virtual Reality, Virtual Staging

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Are you ready to learn the top Real Estate Marketing Ideas for 2024? Staying ahead of the curve is everything when it comes to real estate marketing in 2024. Achieving a harmonious blend of conventional techniques and newer strategies is crucial to maintaining a competitive...

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04 Dec Luxury Home Marketing: Top 5 Tips

Posted at 10:15h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Video, Virtual Staging

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In the real estate sphere, marketing luxury homes demand a specialized approach. At Sona Visual, we understand the unique challenges and opportunities of luxury home marketing. In this blog post, we will share our top 5 tips for effectively marketing luxury properties, utilizing our expertise...

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29 Sep 5 Things To Consider When Hiring a Calgary Real Estate Photographer

Posted at 13:13h in Marketing, Photography, Sona Visual, Video

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In this guide, we will discuss 5 things to consider when hiring the best Calgary real estate photographer. After all, capturing a property in its best light can greatly influence potential buyers, which is why Sona Visual remains a top choice in Calgary for real...

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05 Sep Top 5 Benefits of Virtual Staging

Posted at 10:48h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Virtual Staging

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Benefits of Virtual Staging In today's dynamic real estate world, capturing attention immediately is more essential than ever. That is why we will be discussing the Top 5 Benefits of Virtual Staging. As we spend more time online, the ways we showcase properties have evolved. Gone...

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31 Jul Summer Real Estate Marketing Strategies: 5 Tips

Posted at 14:11h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Virtual Staging

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Utilizing Summer Real Estate Marketing Strategies As the days grow longer and the sun shines brighter, it's important to utilize the best summer real estate marketing strategies! The vibrant season brings with it a surge in activity and a dynamic shift in buyer interests that any...

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01 Aug 3D Tours: 3 Reasons to Use Virtual Reality in Real Estate

Posted at 11:54h in Matterport, Sona Visual, Virtual Reality

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The top 3 compelling reasons why you should be using virtual tours in real estate! Are you getting with the times, or are you getting left behind? Download your free eBook from this blog post. ...

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03 Jan 2019 Real Estate Marketing Tips

Posted at 08:00h in Marketing, Matterport, Photography, Sona Visual, Video

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Ready to get the lowdown on 2019 real estate marketing tips? Over the past two decades, our society has shifted in a big way to becoming visually focused.  This really is no surprise given that we are a visual species to begin with.  Since the beginning,...

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17 Dec 5 Benefits of Using Aerial Property Photography and Videography for Real Estate

Posted at 08:00h in Aerial, Marketing, Photography, Sona Visual, Video

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There are plenty of arguments as to why you should consider adding aerial property photography and video to your marketing strategy. No matter what types of property you market and wherever they are located, you're sure to find a benefit in it. Thanks to the latest...

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15 Nov Why You Should Keep Your Property Details Up To Date

Posted at 08:00h in Marketing, Photography, Sona Visual

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Seasonal property updates can be a tedious extra step when marketing properties. But it's definitely a crucial one! Your prospects will change their minds about a property for a variety of reasons - some of them for quite trivial ones. It's likely you've experienced a client...

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15 Oct 5 Reasons to Use Professional Measuring and Floor Plan Reports in Real Estate

Posted at 08:00h in Marketing, Matterport, Sona Visual, Virtual Reality, Virtual Staging

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When it comes to real estate marketing, professional measuring and floor plan reports are an absolute must. You're going to need every advantage if you intend on realizing asking prices and subsequently, keep both your buyers and vendors happy.  Apart from the legal implications associated...

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14 Sep Why Your Marketing Strategy Needs Virtual Tours and Staging

Posted at 08:00h in Marketing, Matterport, Sona Visual, Virtual Reality, Virtual Staging

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Virtual tours and staging in real estate are an essential and cost-effective tool to implement. Technology is advancing at neck breaking velocity and it is an easy thing for businesses that are not keeping step to fall behind. Real estate is no exception and there...

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15 Aug How to Use Feature Sheets to Highlight Unique Property Features

Posted at 08:00h in Marketing, Sona Visual

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Feature sheets are a key marketing tool to implement in your marketing efforts. Unless you're in the fortunate position of marketing the world’s first perfect property to a queue of ready cash buyers, you'll need to up sell the property’s best features. Just as there...

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15 Jul Why People Still Want Printed Copy in a Digital World

Posted at 23:31h in Feature Sheets, Marketing, Sona Visual

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Do people still want printed copy in a digital world? The technological wonders of our digital age now give us the ability to bring products and services to clients at any time and into any location where there is an internet connection. In real estate...

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15 Jun 4 Tips on Writing Property Listing Descriptions

Posted at 08:00h in Marketing, Sona Visual

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Writing property listing descriptions can be a challenge. Even professional writers can be at a loss for words. But the written word is extremely powerful in the way it can persuade clients to evaluate a property. Despite the wonders of modern technology in our digital age,...

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15 May Personal Branding Tips: Build your brand or be your brand?

Posted at 08:00h in Marketing, Sona Visual

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Whether you realize it or not, if you are in business as a realtor, you are already a brand. That has as much to do with the perception of your potential clients as it has to do with how your business views itself. Common perceptions...

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15 Apr How to Get More Leads Using Matterport 3D Tours

Posted at 08:00h in Matterport, Sona Visual, Virtual Reality

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Matterport - it sounds like a gateway to a fifth dimension from a science fiction movie. And in truth, that isn’t all together inaccurate. It is a sort of gateway into a different world, but not one that travels through space or delivers you dinosaurs....

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09 Mar Professional versus Non Professional Photography: Why It Matters in Real Estate

Posted at 17:52h in Photography, Sona Visual

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Professional photos are some of the most valuable assets a realtor can hold, but with a high resolution camera on most people’s phones it is becoming more of a challenge to make a case for hiring a photographer. What most people don’t realize is that there...

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15 Feb 5 Reasons Using Aerial Photography Will Give You a Higher Advantage

Posted at 08:00h in Aerial, Photography, Sona Visual

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Showcasing your listing is all about perspective. Showing off the best qualities at the right angles is paramount, and often times we neglect the view from above! Here are 5 reasons you should contemplate adding an aerial view to your listing. 1. Different Perspective Probably the most...

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26 Nov Emotional Storytelling: A Tool for Selling Property

Posted at 00:15h in Marketing, Sona Visual

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We associate storytelling with children, the thing your Mom or Dad did to lull you to sleep. And yet, as humans, we have used storytelling as the means to communicate for millennia. Just how do you suppose all those superstitions and old wives’ tales made...

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25 Nov How to Keep Property Listings Hot in the Colder Seasons

Posted at 00:08h in Marketing, Photography, Sona Visual

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With the chill of winter, we prefer to stay home and keep warm. And when it comes to buying or renting a new home, it is a task that your clients tend to put on the back burner until the warmer weather of spring arrives. This...

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23 Oct What’s the Difference Between Price and Value?

Posted at 21:31h in Marketing, Sona Visual

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The business world is all about balancing the books. On one hand, businesses want quality products but, to keep overheads low and profits high, price needs to be at the lower end of the scale. As Warren Buffet famously said “price is what you pay; value...

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15 Jun How to Use YouTube in your Marketing Strategy

Posted at 08:00h in Marketing, Sona Visual, Video

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Every minute, 100 hours of video are uploaded to YouTube. It's a popular platform, with billions of active users. It has become the ‘turn-to’ social media platform with people enjoying a range of videos from ‘how to’ instructional films to films that showcase everything from...

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28 Apr How to Use Instagram for Real Estate Marketing

Posted at 12:20h in Marketing, Photography, Social Media, Sona Visual, Uncategorised

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With so many social media platforms, it can be difficult for you to navigate which platform will be the most beneficial for marketing your listings and yourself as a realtor. Sona Visual’s team is here with a new blog series to help you decide which...

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12 Apr How to Beat Your Competitors in Real Estate Marketing

Posted at 07:03h in Marketing, Social Media, Sona Visual, Uncategorised, Video

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If there is one thing Sona Visual knows about realtors, it is your propensity to be ahead of the curve. There is nothing a realtor dislikes more than a client or competitor knowing something about the market, or any trend, that you don’t! To help you...

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17 Mar 3 Ways to Warm Up a Cold Listing

Posted at 14:22h in Marketing, Social Media, Sona Visual, Uncategorised, Video

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The residential real estate market in Calgary has experienced a slow recovery, which has sustained the current cold market conditions. When the real estate market is slow, small detriments or flaws in a property are significantly amplified. Sona Visual has got you covered with the latest...

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13 Mar How to Position Yourself as a Neighbourhood Expert

Posted at 20:25h in Marketing, Social Media, Sona Visual, Uncategorised, Video

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As a realtor, you know your chosen career requires you to wear many hats: negotiator, customer service agent extraordinaire, sales rep, translator of legalese and more. But did you know that now more than ever it is imperative to be a neighbourhood expert? Of course, this...

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03 Jan Marketing to Millennials: Your First 5 Steps

Posted at 23:33h in Marketing, Social Media, Sona Visual

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The word ‘Millennial’ gets frequently mentioned in news articles and online, but what does it mean? Who are Millennials really and why, as a realtor, should you care about them? Who Millennials Are Millennials were born between 1980 and 2000 and they are the largest generation in...

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05 Dec 9 Ways to Impress Buyers with Property Preparation

Posted at 23:55h in Photography, Sona Visual, Uncategorised, Virtual Staging

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Do you remember when you closed on your home, received the key, and opened your new front door? Do you remember that feeling you had of endless possibilities and the desire to make the home your own? You want to try and recreate that same...

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23 Nov Assigning a One-Day-Code to a SentriLock Box on an Unlisted Property

Posted at 17:20h in Measuring, Photography, Sona Visual

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Adding a One-Day-Code to an Unlisted Property SentriLock Boxes are an excellent way to allow a service provider access a property for sale, if you are unable to meet them on site. Perhaps you need to have the property measured, photographed, filmed for a property video...

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11 Nov Using Technology To Convert Leads Into Buyers

Posted at 19:05h in Marketing, Matterport, Sona Visual, Virtual Reality

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When you picture the home buying process of today, what do you see? Do you see a buyer driving around their favourite neighbourhoods, calling realtors from for-sale signs? Or do you see that same buyer using technology to find their ideal home? If you said...

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12 Oct Why Branding Matters in Real Estate

Posted at 08:00h in Marketing, Sona Visual, Virtual Staging

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Successful businesses all have one important thing in common – a unique and carefully thought out brand. It is through the use of this brand that their customers come to identify with them, and through this branding that they convey their key message across all...

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21 Sep Why Virtual Staging is the Next Big Tool in Real Estate

Posted at 22:51h in Marketing, Sona Visual, Virtual Staging

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When agents discovered the power of staging, the property market was changed forever. Instead of selling a property as-is, agents could now entice buyers into imagining themselves owning the property in all kinds of exciting and new ways. Traditional staging, despite it’s effectiveness, can be...

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06 Jul 9 Tips for Creating Better Real Estate Listing Videos

Posted at 09:00h in Marketing, Sona Visual, Video

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Real estate videos are a must in the industry today, but creating well-executed property listing videos is definitely a skill that isn’t easy to master. As a realtor, you don’t have to go about this process alone. Work with a provider for the best quality...

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20 Apr 4 Ways To Market Yourself As a Real Estate Agent Through Video

Posted at 18:29h in Marketing, Sona Visual, Video

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With today’s competitive real estate industry, it’s crucial to set yourself apart from the rest. Attracting clients to work with you is the first step in becoming a successful real estate agent. With many different marketing tools to chose from, it’s hard to decide which...

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15 Mar Help Millennials Move Along Purchasing Decisions with Visualization

Posted at 10:00h in Marketing, Photography, Social Media, Sona Visual, Video

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A recent University of California study revealed people are spending more than 15 hours a day on various forms of media. Of those 15 hours, four hours is spent solely on social media, such as Facebook and YouTube. The main driving force of this social...

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28 Mar 5 Best Tips for Speaking on Camera

Posted at 12:42h in Marketing, Social Media, Sona Visual

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We've worked with many realtors to create videos that help them leverage their property listings as well as their personal agent exposure. Presenting in front of a camera isn't something that comes naturally for many. But since we take great pride in the quality of...

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03 Feb How to Use Content Marketing in Real Estate

Posted at 12:09h in Marketing, Social Media, Sona Visual

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While social media is a wonderful short and sweet way to connect with others in the industry in real-time, it's important to address that most potential clients will go online (and end up on your website!) for Calgary real estate related content that offers valuable...

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28 Jan How to Use Social Media for Real Estate

Posted at 12:46h in Marketing, Social Media, Sona Visual

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Being in the Calgary real estate media industry, we are huge advocates of the convenience and somewhat simplicity that this digital age has to offer. The ability to be heard is easier than ever. A simple 'Share' or 'Follow' from a certain industry professional or...

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13 Jan Marketing Yourself Online In The Real Estate Market

Posted at 10:00h in Marketing, Social Media, Sona Visual, Video

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There's no doubt that both buyers and sellers are starting their real estate journeys online. That's just the reality of the world we live in today. Whether it’s searching for listings or answers to real estate related questions, everyone initially heads to the internet first...

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11 Nov We’re Here For You… And For The Future Of Real Estate

Posted at 11:00h in Photography, Social Media, Sona Visual, Video

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Welcome! If you're reading this right now, we're hoping you didn't just arrive here by chance. In fact, knowing most Realtors®, we're sure that you've actually done all this clicking around on your own to end up here. And now it's up to us to make it...

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