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Reflecting on the Year, Grateful for Our Partners, and Looking Ahead to 2026 As the year comes to a close, we want to take a moment to pause, reflect, and say thank you. At Sona Visual, the holiday season is about more than wrapping up projects or...
How to Stay Visible, Build Momentum, and Prepare for a Strong 2026 Introduction: The Myth of the “Slow Season” As temperatures drop and real estate activity cools, many agents and builders take their foot off the gas. But the truth is, the off-season is one of the...
How Seasonal Staging (and a Few Simple Updates) Can Breathe Life Into a Slow Listing Introduction: When a Listing Loses Its Spark Every realtor has been there, the property that looked perfect at launch but has now lingered online a few weeks too long. Maybe the market...
Why Early Winter Might Be the Perfect Time to Sell, and How Realtors Can Maximize Every Showing! Introduction: Why Winter Isn’t the Off-Season Anymore For years, real estate professionals in Calgary and across Alberta treated winter as a downtime, a pause between the frenzy of fall sales...
If you’re a builder, renovator, or industry partner in Calgary, the 2025 BILD CR Awards are your chance to unlock meaningful recognition and powerful marketing leverage. Entries are now open and the submission deadline is Monday, January 12, 2026 at 11:49 PM (MST). At Sona Visual...
Artificial intelligence has taken center stage in real estate search, and if you’re not already optimizing for AI tools like ChatGPT, Google SGE, and voice assistants, you could be missing out on your next best client. Welcome to the new era of visibility: where search doesn’t...
Building a strong real estate brand isn’t just about aesthetics, it’s about driving qualified leads, building trust, and establishing long-term credibility. Whether you're new to the industry or looking to scale, these three key strategies — supported by expert services from Sona Visual — will...
Are you struggling to boost your real estate social media engagement? Feeling like your stories and posts are getting lost in the sea of content? Well, here’s a little secret that might just change your Instagram game: using the “Close Friends” feature to your advantage! Let’s...
Calgary Real Estate Photography and Videography are a must in 2024. Did you know listings with professional photos sell 32% faster? (NAR) In Calgary's highly competitive real estate market, quality visuals are key to success. Knowing the latest Calgary real estate market trends can give you an edge,...
The internet has significantly transformed over the past decade, making it crucial for real estate professionals to capture attention quickly. Cinematic reels are a great way to show off properties and connect with potential buyers on an emotional level. With the market moving towards visual stories,...
The weather is getting warmer, and the real estate market is getting hotter! In this blog, we're going to dive into the top 5 summer social media ideas for realtors in Canada. These tips will help you boost your real estate brand. They'll also help you...
Creating captivating videos has become a crucial tool for showcasing properties and attracting potential buyers. As a real estate marketing company based in Calgary, Sona Visual specializes in producing cinematic real estate videos, along with photography, 3D virtual tours, and aerial videography. But have you...
Why do some Calgary real estate photos stand out more than others? Photographers do an amazing job making real estate listings pop with their superior attention to detail and excellent results. It’s all about mastering the right techniques. Whether you’re an agent or a photographer,...
Websites are the digital "real estate" of your business. Location, location, location is a famous motto in the real estate world, and the same is true for your real estate website. The location can be seen as your SEO and advertising - giving your website...
AI and ChatGPT have been trending and growing relentlessly for the past year; in fact, ChatGPT gained more users than any other app or website, in record time! As real estate professionals in the industry seek innovative tools to enhance their services, using Chat GPT...
Are you ready to learn the top Real Estate Marketing Ideas for 2024? Staying ahead of the curve is everything when it comes to real estate marketing in 2024. Achieving a harmonious blend of conventional techniques and newer strategies is crucial to maintaining a competitive...
In the real estate sphere, marketing luxury homes demand a specialized approach. At Sona Visual, we understand the unique challenges and opportunities of luxury home marketing. In this blog post, we will share our top 5 tips for effectively marketing luxury properties, utilizing our expertise...
In this guide, we will discuss 5 things to consider when hiring the best Calgary real estate photographer. After all, capturing a property in its best light can greatly influence potential buyers, which is why Sona Visual remains a top choice in Calgary for real...
Benefits of Virtual Staging In today's dynamic real estate world, capturing attention immediately is more essential than ever. That is why we will be discussing the Top 5 Benefits of Virtual Staging. As we spend more time online, the ways we showcase properties have evolved. Gone...
Utilizing Summer Real Estate Marketing Strategies As the days grow longer and the sun shines brighter, it's important to utilize the best summer real estate marketing strategies! The vibrant season brings with it a surge in activity and a dynamic shift in buyer interests that any...
The top 3 compelling reasons why you should be using virtual tours in real estate! Are you getting with the times, or are you getting left behind? Download your free eBook from this blog post. ...
Ready to get the lowdown on 2019 real estate marketing tips? Over the past two decades, our society has shifted in a big way to becoming visually focused. This really is no surprise given that we are a visual species to begin with. Since the beginning,...
There are plenty of arguments as to why you should consider adding aerial property photography and video to your marketing strategy. No matter what types of property you market and wherever they are located, you're sure to find a benefit in it. Thanks to the latest...
Seasonal property updates can be a tedious extra step when marketing properties. But it's definitely a crucial one! Your prospects will change their minds about a property for a variety of reasons - some of them for quite trivial ones. It's likely you've experienced a client...
When it comes to real estate marketing, professional measuring and floor plan reports are an absolute must. You're going to need every advantage if you intend on realizing asking prices and subsequently, keep both your buyers and vendors happy. Apart from the legal implications associated...
Virtual tours and staging in real estate are an essential and cost-effective tool to implement. Technology is advancing at neck breaking velocity and it is an easy thing for businesses that are not keeping step to fall behind. Real estate is no exception and there...
Feature sheets are a key marketing tool to implement in your marketing efforts. Unless you're in the fortunate position of marketing the world’s first perfect property to a queue of ready cash buyers, you'll need to up sell the property’s best features. Just as there...
Do people still want printed copy in a digital world? The technological wonders of our digital age now give us the ability to bring products and services to clients at any time and into any location where there is an internet connection. In real estate...
Writing property listing descriptions can be a challenge. Even professional writers can be at a loss for words. But the written word is extremely powerful in the way it can persuade clients to evaluate a property. Despite the wonders of modern technology in our digital age,...
Whether you realize it or not, if you are in business as a realtor, you are already a brand. That has as much to do with the perception of your potential clients as it has to do with how your business views itself. Common perceptions...
Matterport - it sounds like a gateway to a fifth dimension from a science fiction movie. And in truth, that isn’t all together inaccurate. It is a sort of gateway into a different world, but not one that travels through space or delivers you dinosaurs....
Professional photos are some of the most valuable assets a realtor can hold, but with a high resolution camera on most people’s phones it is becoming more of a challenge to make a case for hiring a photographer. What most people don’t realize is that there...
Showcasing your listing is all about perspective. Showing off the best qualities at the right angles is paramount, and often times we neglect the view from above! Here are 5 reasons you should contemplate adding an aerial view to your listing. 1. Different Perspective Probably the most...
We associate storytelling with children, the thing your Mom or Dad did to lull you to sleep. And yet, as humans, we have used storytelling as the means to communicate for millennia. Just how do you suppose all those superstitions and old wives’ tales made...
With the chill of winter, we prefer to stay home and keep warm. And when it comes to buying or renting a new home, it is a task that your clients tend to put on the back burner until the warmer weather of spring arrives. This...
The business world is all about balancing the books. On one hand, businesses want quality products but, to keep overheads low and profits high, price needs to be at the lower end of the scale. As Warren Buffet famously said “price is what you pay; value...
Every minute, 100 hours of video are uploaded to YouTube. It's a popular platform, with billions of active users. It has become the ‘turn-to’ social media platform with people enjoying a range of videos from ‘how to’ instructional films to films that showcase everything from...
With so many social media platforms, it can be difficult for you to navigate which platform will be the most beneficial for marketing your listings and yourself as a realtor. Sona Visual’s team is here with a new blog series to help you decide which...
If there is one thing Sona Visual knows about realtors, it is your propensity to be ahead of the curve. There is nothing a realtor dislikes more than a client or competitor knowing something about the market, or any trend, that you don’t! To help you...
The residential real estate market in Calgary has experienced a slow recovery, which has sustained the current cold market conditions. When the real estate market is slow, small detriments or flaws in a property are significantly amplified. Sona Visual has got you covered with the latest...
As a realtor, you know your chosen career requires you to wear many hats: negotiator, customer service agent extraordinaire, sales rep, translator of legalese and more. But did you know that now more than ever it is imperative to be a neighbourhood expert? Of course, this...
The word ‘Millennial’ gets frequently mentioned in news articles and online, but what does it mean? Who are Millennials really and why, as a realtor, should you care about them? Who Millennials Are Millennials were born between 1980 and 2000 and they are the largest generation in...
Do you remember when you closed on your home, received the key, and opened your new front door? Do you remember that feeling you had of endless possibilities and the desire to make the home your own? You want to try and recreate that same...
Adding a One-Day-Code to an Unlisted Property SentriLock Boxes are an excellent way to allow a service provider access a property for sale, if you are unable to meet them on site. Perhaps you need to have the property measured, photographed, filmed for a property video...
When you picture the home buying process of today, what do you see? Do you see a buyer driving around their favourite neighbourhoods, calling realtors from for-sale signs? Or do you see that same buyer using technology to find their ideal home? If you said...
Successful businesses all have one important thing in common – a unique and carefully thought out brand. It is through the use of this brand that their customers come to identify with them, and through this branding that they convey their key message across all...
When agents discovered the power of staging, the property market was changed forever. Instead of selling a property as-is, agents could now entice buyers into imagining themselves owning the property in all kinds of exciting and new ways. Traditional staging, despite it’s effectiveness, can be...
Real estate videos are a must in the industry today, but creating well-executed property listing videos is definitely a skill that isn’t easy to master. As a realtor, you don’t have to go about this process alone. Work with a provider for the best quality...
With today’s competitive real estate industry, it’s crucial to set yourself apart from the rest. Attracting clients to work with you is the first step in becoming a successful real estate agent. With many different marketing tools to chose from, it’s hard to decide which...
A recent University of California study revealed people are spending more than 15 hours a day on various forms of media. Of those 15 hours, four hours is spent solely on social media, such as Facebook and YouTube. The main driving force of this social...
