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Professional versus Non Professional Photography: Why It Matters in Real Estate

Professional photos are some of the most valuable assets a realtor can hold, but with a high resolution camera on most people’s phones it is becoming more of a challenge to make a case for hiring a photographer.

What most people don’t realize is that there is significantly more associated with good photography than just having a good camera. Finding the right photographer can be a challenge, because the requirements for photography that can properly demonstrate a space are unique.

The Issue with Lighting

When it comes to showcasing a space, lighting poses the biggest challenge. Bringing in studio lighting would deliver suitable results, but is ultimately costly and inefficient. To light a space with flash – as many photographers will try to do – does not yield the best results. Flash photographs deliver highlights in the uneven areas and creates shadows. It does a poor job of presenting an accurate representation of the space.

Why You Need HDR Photography

HDR (or High Dynamic Range) photography is the best way to create appealing images. This is because it represents a space truest to how it looks to the human eye. By taking photos with multiple exposures and overlapping them, the results become stunning and demonstrate perfect lighting.

To achieve the desired effect, you must layer this with the correct white balance considerations. When taken with a wide angle lens, the feel for an entire room can be translated into a single photograph. These methods can be easily applied across the board to anything from tiny basement spaces to warehouses. An HDR photographer is trained in being efficient as well. There is no slow process of moving lights around the home. The photographer simply shows up and takes the necessary shots to create the best illustration!

It doesn’t stop just there. Professional photography does more than just make a space look well lit. It also evokes a sense of feel and environment. Because of its realistic lighting, the use of a wide angle lenses, and experience with shooting from the best perspective; rooms look bigger, brighter and more open than other photographs. This gives the feeling of a more modern space.

Why a smartphone camera is not enough

The HDR feature is now common to many phone cameras. While the feature operates under a similar principle, you can’t discount the importance of other ingredients. Assets like wide angle lenses, a trained eye, and so forth work wonders in real estate photography. Without them, photos often look amateurish.

Professional HDR photos are best highlighted when pinned up against photos that are not completed by the same process. The difference is very apparent, so it will make your listing sing! When your listing is positioned against other listings that a buyer might be looking at, HDR images give the space a distinctive appeal. They typically look far more professional in execution. When buyers are browsing through your listing, you’re letting them know that you’re willing to go the extra mile!

To view more of our HDR photography work, follow us on Instagram!


If you’re interested in booking an HDR photo shoot with us, get in touch with us! We would be happy to send a photographer out to show you just what an incredible technique this is!