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There’s an undeniable market shift happening in the Calgary and Edmonton real estate market, ending the red-hot pandemic pace we’ve become accustomed to for the last few years. Real estate professionals and adjacent service providers are experiencing more balance in the real estate market, thanks...
The demand for online content is greater than ever. Real estate professionals know that in order to be competitive in the current landscape, they have to create great content. Real estate agents populate MLS listings and websites with virtual tours and magazine-worthy photographs, catering to...
A stellar listing presentation is an essential tool for turning leads into clients. Think about how much work you put into generating leads in the first place. From creating consistent content on social media, regularly updating your Google Reviews, and keeping in touch with past...
Real estate photography technology is advancing at neck-breaking speeds, especially in the development of new smartphones. But even the best camera-phones on the market are still far from ideal for many situations a professional encounters. Although companies like Apple are working hard on developing new...
Social media is a crowded, oversaturated online space. There are a lot of realtors posting the same old thing. Market stats, new listing posts, the usual. Despite all this, social media is still an invaluable tool you can use to build personal brand awareness, recognition,...
We’re big fans of Halloween here at Sona Visual. And since we’re in the real estate marketing business, it should come as no surprise that we’re also big on our Halloween-themed marketing ideas. To attract more buyers to your listing and business as a whole, you...
Your property listing photographs need to be outstanding to compete in today's digital-first world of endless scrolling. You only have a few seconds to make a memorable first impression! Since your real estate photos serve as the foundation of your property marketing, it's wise to...
You only have ONE chance to impress a potential buyer, which is why curb appeal is so important. And it's going to take more than just bringing the garbage and recycling bins into the garage. What not all realtors realize is that a buyer's first impression of a...
There are many factors that make a home desirable in the eyes of buyers. Fit and finishes, curb appeal, and arguably the most important factor: location. There’s a reason the old adage “Location, location, location!” still remains true to this very day. Why, you ask? Well,...
With so many real estate photographers to choose from, it can be challenging to discern between the hobbyists and the true professionals. Since your listing photos are the foundation of your property marketing, it’s crucial to invest in professional photography that will help attract buyers...
Real estate photography is tricky. If it were so easy, everyone would do it. It's important work, because at the end of the day, it's the difference between a seller being able to sell and a buyer wanting to buy a property. Property photographers must...
Investing in professional real estate photography can generate huge returns if you're using the final photos for the right platforms. While your listings can definitely turn heads (and generate clicks!) on the MLS, there are so many ways to repurpose your property photographs to create...
Well, it's that time of year again. The temperature is dropping, the days are shortening, and the snow is falling. Winter is here and for some holiday shoppers, a new home tops their wish list! Selling real estate during the colder months doesn't have to be...
Let’s talk technology for a moment. In the real estate industry, technology has helped us grow leaps and bounds in terms of getting your message out there and the way it is presented. Some 20 years ago even, real estate was something of a face...
They say it takes a village to raise a baby - well it takes a team to sell real estate. No longer is it realistic to assume a single realtor is able to take on all of the responsibility of embarking upon making that sale....
