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Storytelling skills are among the most underrated you can have as a real estate professional. As an agent, you know that your job is not just about selling properties. It’s about selling the complete lifestyle and encouraging an emotional connection that your clients will have...
If you weren’t a fan of real estate videos before, it’s time to hop on the bandwagon. It’s 2023 and property tours aren’t going anywhere. In fact, you can expect them to become the norm, with the demand of video content increasing year after year....
There’s an undeniable market shift happening in the Calgary and Edmonton real estate market, ending the red-hot pandemic pace we’ve become accustomed to for the last few years. Real estate professionals and adjacent service providers are experiencing more balance in the real estate market, thanks...
After a decade of helping of real estate professionals with creating videos, we know how nerve-wracking it is to come up with a solid video hook. You may have experienced the torture of not knowing how to start your videos. Maybe you've shot the same...
Happy new year! As we settle into 2022, there's no better time to review your existing marketing strategy and adjust your tactics to grow your business this year. Technologies are advancing at neck-breaking speeds, social media algorithms are constantly changing, and the global health crisis...
We’re big fans of Halloween here at Sona Visual. And since we’re in the real estate marketing business, it should come as no surprise that we’re also big on our Halloween-themed marketing ideas. To attract more buyers to your listing and business as a whole, you...
There are endless resources on how to do real estate marketing right out there. In fact, we talk a lot about how to do marketing right in this very blog. So far, we’ve covered everything you need to know about real estate marketing, including listing...
You only have ONE chance to impress a potential buyer, which is why curb appeal is so important. And it's going to take more than just bringing the garbage and recycling bins into the garage. What not all realtors realize is that a buyer's first impression of a...
New year, new video marketing strategy! Over the last decade, video marketing has proven to be effective across all industries, and its impact in real estate can’t be ignored. Then, 2020 hit and video consumption skyrocketed thanks to our newly housebound lifestyles. Between online streaming and...
It's easy to shine on social if you know where to start. It's even easier to outshine the competition in the digital landscape if you're aware of the do's and don'ts! If you've been stuck on how to navigate marketing your business after such a...
If you find yourself working from home to do your part in preventing the spread of COVID-19, we want to applaud you. It's the socially responsible thing to do and even if you're not part of a vulnerable demographic, it shows that you truly care...
Investing in professional real estate photography can generate huge returns if you're using the final photos for the right platforms. While your listings can definitely turn heads (and generate clicks!) on the MLS, there are so many ways to repurpose your property photographs to create...
5 real estate video ideas to drive your business. ...
Real estate videos are a must in the industry today, but creating well-executed property listing videos is definitely a skill that isn’t easy to master. As a realtor, you don’t have to go about this process alone. Work with a provider for the best quality...
With today’s competitive real estate industry, it’s crucial to set yourself apart from the rest. Attracting clients to work with you is the first step in becoming a successful real estate agent. With many different marketing tools to chose from, it’s hard to decide which...
Imagine having multiple listings with open houses available 24/7. No, you're not dreaming! Essentially, the possibilities are endless when it comes to incorporating video into your real estate marketing strategies. Today, it is undeniably the most effective marketing tool online - accessible anytime and anywhere. Not only...
Welcome! If you're reading this right now, we're hoping you didn't just arrive here by chance. In fact, knowing most Realtors®, we're sure that you've actually done all this clicking around on your own to end up here. And now it's up to us to make it...
