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Utilizing Summer Real Estate Marketing Strategies As the days grow longer and the sun shines brighter, it's important to utilize the best summer real estate marketing strategies! The vibrant season brings with it a surge in activity and a dynamic shift in buyer interests that any...
What’s in vogue in the years 2023 not only speaks to our collective aesthetic sensibilities but also how buyers want their homes to function. In the upcoming year, home design trends indicate a shift toward a new way of living. Nowadays, trends are focused on...
There’s an undeniable market shift happening in the Calgary and Edmonton real estate market, ending the red-hot pandemic pace we’ve become accustomed to for the last few years. Real estate professionals and adjacent service providers are experiencing more balance in the real estate market, thanks...
A stellar listing presentation is an essential tool for turning leads into clients. Think about how much work you put into generating leads in the first place. From creating consistent content on social media, regularly updating your Google Reviews, and keeping in touch with past...
Happy new year! As we settle into 2022, there's no better time to review your existing marketing strategy and adjust your tactics to grow your business this year. Technologies are advancing at neck-breaking speeds, social media algorithms are constantly changing, and the global health crisis...
We’re big fans of Halloween here at Sona Visual. And since we’re in the real estate marketing business, it should come as no surprise that we’re also big on our Halloween-themed marketing ideas. To attract more buyers to your listing and business as a whole, you...
You only have ONE chance to impress a potential buyer, which is why curb appeal is so important. And it's going to take more than just bringing the garbage and recycling bins into the garage. What not all realtors realize is that a buyer's first impression of a...
Virtual property showings have become a mainstay in real estate marketing efforts for a year now since they are the closest you can get to an in-person experience. While many of us long for the day we can safely step foot anywhere we want, the...
Being a real estate agent is a juggling act. You're a salesperson, therapist, analyst, and - you guessed it - marketer. If you're just starting out in your career, it's crucial to understand the basics of real estate marketing since it informs your strategy, tactics, and...
Are you looking forward to 2021? We don’t blame you. While 2020 may be seen as a “write-off” year for many in real estate, there’s always a bright side to every situation. This year is a time of innovation and true digital transformation, and we’ve...
Come one, come fall! It's a brand new season which means it's time to adjust your marketing strategy. Just because real estate's hottest season is coming to a close, doesn't mean it's time to lose momentum. In fact, it's time to ramp up your marketing...
Starting out in real estate is pretty daunting. There's so much to know about, well, everything. Legal considerations, marketing tactics, lead generation, the list goes on. One aspect of building a career in real estate that can't be overlooked is the importance of public relations...
Investing in professional real estate photography can generate huge returns if you're using the final photos for the right platforms. While your listings can definitely turn heads (and generate clicks!) on the MLS, there are so many ways to repurpose your property photographs to create...
Have a listing presentation coming up? Whether you're a real estate rookie or a seasoned pro, the good old property listing presentation is an area of the business that needs constant improvement and updates. We have a few ideas on how to enhance your presentation...
Ready to get the lowdown on 2019 real estate marketing tips? Over the past two decades, our society has shifted in a big way to becoming visually focused. This really is no surprise given that we are a visual species to begin with. Since the beginning,...
There are plenty of arguments as to why you should consider adding aerial property photography and video to your marketing strategy. No matter what types of property you market and wherever they are located, you're sure to find a benefit in it. Thanks to the latest...
Seasonal property updates can be a tedious extra step when marketing properties. But it's definitely a crucial one! Your prospects will change their minds about a property for a variety of reasons - some of them for quite trivial ones. It's likely you've experienced a client...
When it comes to real estate marketing, professional measuring and floor plan reports are an absolute must. You're going to need every advantage if you intend on realizing asking prices and subsequently, keep both your buyers and vendors happy. Apart from the legal implications associated...
Virtual tours and staging in real estate are an essential and cost-effective tool to implement. Technology is advancing at neck breaking velocity and it is an easy thing for businesses that are not keeping step to fall behind. Real estate is no exception and there...
Feature sheets are a key marketing tool to implement in your marketing efforts. Unless you're in the fortunate position of marketing the world’s first perfect property to a queue of ready cash buyers, you'll need to up sell the property’s best features. Just as there...
Do people still want printed copy in a digital world? The technological wonders of our digital age now give us the ability to bring products and services to clients at any time and into any location where there is an internet connection. In real estate...
Writing property listing descriptions can be a challenge. Even professional writers can be at a loss for words. But the written word is extremely powerful in the way it can persuade clients to evaluate a property. Despite the wonders of modern technology in our digital age,...
Whether you realize it or not, if you are in business as a realtor, you are already a brand. That has as much to do with the perception of your potential clients as it has to do with how your business views itself. Common perceptions...
Matterport - it sounds like a gateway to a fifth dimension from a science fiction movie. And in truth, that isn’t all together inaccurate. It is a sort of gateway into a different world, but not one that travels through space or delivers you dinosaurs....
Professional photos are some of the most valuable assets a realtor can hold, but with a high resolution camera on most people’s phones it is becoming more of a challenge to make a case for hiring a photographer. What most people don’t realize is that there...
Showcasing your listing is all about perspective. Showing off the best qualities at the right angles is paramount, and often times we neglect the view from above! Here are 5 reasons you should contemplate adding an aerial view to your listing. 1. Different Perspective Probably the most...
We associate storytelling with children, the thing your Mom or Dad did to lull you to sleep. And yet, as humans, we have used storytelling as the means to communicate for millennia. Just how do you suppose all those superstitions and old wives’ tales made...
With the chill of winter, we prefer to stay home and keep warm. And when it comes to buying or renting a new home, it is a task that your clients tend to put on the back burner until the warmer weather of spring arrives. This...
The business world is all about balancing the books. On one hand, businesses want quality products but, to keep overheads low and profits high, price needs to be at the lower end of the scale. As Warren Buffet famously said “price is what you pay; value...
Let’s talk technology for a moment. In the real estate industry, technology has helped us grow leaps and bounds in terms of getting your message out there and the way it is presented. Some 20 years ago even, real estate was something of a face...
They say it takes a village to raise a baby - well it takes a team to sell real estate. No longer is it realistic to assume a single realtor is able to take on all of the responsibility of embarking upon making that sale....
As a real estate business, you want to show your clients’ properties off to the best of their ability. Selling a property is about selling a lifestyle, and virtual staging can help you suggest how a potential buyer could use and live in the property. But...
What's your real estate brand? In other words, what are you known for within the real estate industry? For a moment, let's just imagine you have a favourite coffee but that you're asked to make a change. How will you accept the new brand of coffee? You...
With 2.38 billion active users in 2019, any business looking to reach their audience can't ignore Facebook as a marketing and communication medium. For real estate marketing, utilising the power of Facebook is an obvious choice but like all social media platforms, knowing how to use...
Every minute, 100 hours of video are uploaded to YouTube. It's a popular platform, with billions of active users. It has become the ‘turn-to’ social media platform with people enjoying a range of videos from ‘how to’ instructional films to films that showcase everything from...
With so many social media platforms, it can be difficult for you to navigate which platform will be the most beneficial for marketing your listings and yourself as a realtor. Sona Visual’s team is here with a new blog series to help you decide which...
If there is one thing Sona Visual knows about realtors, it is your propensity to be ahead of the curve. There is nothing a realtor dislikes more than a client or competitor knowing something about the market, or any trend, that you don’t! To help you...
The residential real estate market in Calgary has experienced a slow recovery, which has sustained the current cold market conditions. When the real estate market is slow, small detriments or flaws in a property are significantly amplified. Sona Visual has got you covered with the latest...
As a realtor, you know your chosen career requires you to wear many hats: negotiator, customer service agent extraordinaire, sales rep, translator of legalese and more. But did you know that now more than ever it is imperative to be a neighbourhood expert? Of course, this...
When you picture the home buying process of today, what do you see? Do you see a buyer driving around their favourite neighbourhoods, calling realtors from for-sale signs? Or do you see that same buyer using technology to find their ideal home? If you said...
With today’s competitive real estate industry, it’s crucial to set yourself apart from the rest. Attracting clients to work with you is the first step in becoming a successful real estate agent. With many different marketing tools to chose from, it’s hard to decide which...
Branding for realtors is something that can be overlooked. Building a brand is building a reputation of how customers will perceive you. As a realtor, branding goes beyond just a logo and design concepts, like business cards and stationery. Branding extends to actions and every...
