31 Jan Real Estate Marketing Ideas for 2024: Top 6 Innovative Tips to Boost Your Sales

Posted at 11:15h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Video, Virtual Reality, Virtual Staging

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Are you ready to learn the top Real Estate Marketing Ideas for 2024? Staying ahead of the curve is everything when it comes to real estate marketing in 2024. Achieving a harmonious blend of conventional techniques and newer strategies is crucial to maintaining a competitive...

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04 Dec Luxury Home Marketing: Top 5 Tips

Posted at 10:15h in Aerial, iGuide, Marketing, Matterport, Photography, Social Media, Sona Visual, Video, Virtual Staging

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In the real estate sphere, marketing luxury homes demand a specialized approach. At Sona Visual, we understand the unique challenges and opportunities of luxury home marketing. In this blog post, we will share our top 5 tips for effectively marketing luxury properties, utilizing our expertise...

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29 Sep 5 Things To Consider When Hiring a Calgary Real Estate Photographer

Posted at 13:13h in Marketing, Photography, Sona Visual, Video

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In this guide, we will discuss 5 things to consider when hiring the best Calgary real estate photographer. After all, capturing a property in its best light can greatly influence potential buyers, which is why Sona Visual remains a top choice in Calgary for real...

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16 Mar Debunking the Top 7 Real Estate Marketing Myths

Posted at 16:43h in Aerial, Marketing, Matterport, Photography, Video, Virtual Reality, Virtual Staging

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Are you buying into real estate marketing myths? With contracts, showings, and other pressing matters to juggle, marketing can be a challenging area of your business to navigate. It's no wonder there are so many misconceptions about what works, and what doesn’t! As a real estate...

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16 Feb Top 6 Real Estate Marketing Tasks Agents Can Outsource

Posted at 15:16h in Aerial, Marketing, Measuring, Photography, Social Media, Video

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Outsourcing real estate marketing tasks can save you precious time (it can also save you from a ton of headaches!). With the busy spring market being around the corner, you may be thinking about going back to the drawing board and re-dedicating yourself to top...

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14 Oct How to Market Emerging Real Estate Trends in 2023

Posted at 12:55h in Marketing

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What’s in vogue in the years 2023 not only speaks to our collective aesthetic sensibilities but also how buyers want their homes to function. In the upcoming year, home design trends indicate a shift toward a new way of living. Nowadays, trends are focused on...

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21 Sep 14 Small Marketing Tweaks That Drive Big Business Results

Posted at 10:49h in Marketing, Photography, Social Media, Video

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There’s a saying that goes “Small hinges swing big doors” and in the world of real estate marketing, there is truth to it. Often, we don’t realize how minor marketing tweaks in our strategies can lead to greater success. Many real estate agents understand the value...

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14 Apr Why More Agents are Using Vertical Real Estate Photos

Posted at 12:36h in Photography, Social Media

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The demand for online content is greater than ever. Real estate professionals know that in order to be competitive in the current landscape, they have to create great content. Real estate agents populate MLS listings and websites with virtual tours and magazine-worthy photographs, catering to...

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22 Dec Smartphone vs Professional HDR Photography for Real Estate

Posted at 10:07h in Photography

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Real estate photography technology is advancing at neck-breaking speeds, especially in the development of new smartphones. But even the best camera-phones on the market are still far from ideal for many situations a professional encounters. Although companies like Apple are working hard on developing new...

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16 Aug 7 Ways to Level Up Your Property Listing Photographs

Posted at 11:50h in Photography

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Your property listing photographs need to be outstanding to compete in today's digital-first world of endless scrolling. You only have a few seconds to make a memorable first impression! Since your real estate photos serve as the foundation of your property marketing, it's wise to...

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06 Apr 4 Advanced Methods to Highlight Property Location

Posted at 12:20h in Marketing

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There are many factors that make a home desirable in the eyes of buyers. Fit and finishes, curb appeal, and arguably the most important factor: location. There’s a reason the old adage “Location, location, location!” still remains true to this very day. Why, you ask? Well,...

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02 Jun Lights On or Off? When to Break Property Photography Rules

Posted at 00:25h in Photography

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Real estate photography is tricky. If it were so easy, everyone would do it. It's important work, because at the end of the day, it's the difference between a seller being able to sell and a buyer wanting to buy a property. Property photographers must...

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01 Oct Why Your Real Estate Property Isn’t Selling (and How to Fix It!)

Posted at 13:16h in Marketing, Photography

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You’ve put this property on the market, and it’s just not happening. Your property isn't selling. After doing your research, evaluating the home fairly, and making it presentable for future buyers, you’ve only managed to get a few prospects through the door and not one...

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