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Over the past two decades, our society has shifted in a big way to becoming visually focused. This really is no surprise given that we are a visual species to begin with. Since the beginning, humans have relied on our colour enabled binocular vision to...
There are plenty of arguments as to why you should consider adding aerial property photography and video to your marketing strategy. No matter what types of property you market and wherever they are located, you're sure to find a benefit in it. Thanks to the latest...
Seasonal property updates can be a tedious extra step when marketing properties. But it's definitely a crucial one! Your prospects will change their minds about a property for a variety of reasons - some of them for quite trivial ones. It's likely you've experienced a client...
When it comes to real estate marketing, professional measuring and floor plan reports are an absolute must. You're going to need every advantage if you intend on realizing asking prices and subsequently, keep both your buyers and vendors happy. Apart from the legal implications associated...
Virtual tours and staging in real estate are an essential and cost-effective tool to implement. Technology is advancing at neck breaking velocity and it is an easy thing for businesses that are not keeping step to fall behind. Real estate is no exception and there...
Feature sheets are a key marketing tool to implement in your marketing efforts. Unless you're in the fortunate position of marketing the world’s first perfect property to a queue of ready cash buyers, you'll need to up sell the property’s best features. Just as there...
Do people still want printed copy in a digital world? The technological wonders of our digital age now give us the ability to bring products and services to clients at any time and into any location where there is an internet connection. In real estate...
Writing property listing descriptions can be a challenge. Even professional writers can be at a loss for words. But the written word is extremely powerful in the way it can persuade clients to evaluate a property. Despite the wonders of modern technology in our digital age,...
Whether you realize it or not, if you are in business as a realtor, you are already a brand. That has as much to do with the perception of your potential clients as it has to do with how your business views itself. Common perceptions...
Matterport - it sounds like a gateway to a fifth dimension from a science fiction movie. And in truth, that isn’t all together inaccurate. It is a sort of gateway into a different world, but not one that travels through space or delivers you dinosaurs....
Professional photos are some of the most valuable assets a realtor can hold, but with a high resolution camera on most people’s phones it is becoming more of a challenge to make a case for hiring a photographer. What most people don’t realize is that there...
Showcasing your listing is all about perspective. Showing off the best qualities at the right angles is paramount, and often times we neglect the view from above! Here are 5 reasons you should contemplate adding an aerial view to your listing. 1. Different Perspective Probably the most...
We associate storytelling with children, the thing your Mom or Dad did to lull you to sleep. And yet, as humans, we have used storytelling as the means to communicate for millennia. Just how do you suppose all those superstitions and old wives’ tales made...
With the chill of winter, we prefer to stay home and keep warm. And when it comes to buying or renting a new home, it is a task that your clients tend to put on the back burner until the warmer weather of spring arrives. This...
The business world is all about balancing the books. On one hand, businesses want quality products but, to keep overheads low and profits high, price needs to be at the lower end of the scale. As Warren Buffet famously said “price is what you pay; value...
Let’s talk technology for a moment. In the real estate industry, technology has helped us grow leaps and bounds in terms of getting your message out there and the way it is presented. Some 20 years ago even, real estate was something of a face...
They say it takes a village to raise a baby - well it takes a team to sell real estate. No longer is it realistic to assume a single realtor is able to take on all of the responsibility of embarking upon making that sale....
