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Websites are the digital "real estate" of your business. Location, location, location is a famous motto in the real estate world, and the same is true for your real estate website. The location can be seen as your SEO and advertising - giving your website...
AI and ChatGPT have been trending and growing relentlessly for the past year; in fact, ChatGPT gained more users than any other app or website, in record time! As real estate professionals in the industry seek innovative tools to enhance their services, using Chat GPT...
Benefits of Virtual Staging In today's dynamic real estate world, capturing attention immediately is more essential than ever. That is why we will be discussing the Top 5 Benefits of Virtual Staging. As we spend more time online, the ways we showcase properties have evolved. Gone...
Utilizing Summer Real Estate Marketing Strategies As the days grow longer and the sun shines brighter, it's important to utilize the best summer real estate marketing strategies! The vibrant season brings with it a surge in activity and a dynamic shift in buyer interests that any...
When it comes to the short-term rental Airbnb game, effective marketing is the key to success. We know you want to provide guests with an unforgettable travel experience and a comfortable stay. You work hard to make sure they have everything they need - from...
Storytelling skills are among the most underrated you can have as a real estate professional. As an agent, you know that your job is not just about selling properties. It’s about selling the complete lifestyle and encouraging an emotional connection that your clients will have...
Are you buying into real estate marketing myths? With contracts, showings, and other pressing matters to juggle, marketing can be a challenging area of your business to navigate. It's no wonder there are so many misconceptions about what works, and what doesn’t! As a real estate...
2023 is set to be an exciting year for real estate marketing. Are you up to date with the key trends? If not, you'll want to keep your eye on what's emerging in the industry. Keeping up with marketing trends and using them to your advantage...
The winter season is abundant with fantastic marketing ideas to keep you top of mind, so don’t fall into the trap of chilling out for the rest of the year! Just because the temperatures have cooled down, doesn’t mean your business can’t heat up. Use...
There’s a saying that goes “Small hinges swing big doors” and in the world of real estate marketing, there is truth to it. Often, we don’t realize how minor marketing tweaks in our strategies can lead to greater success. Many real estate agents understand the value...
As a real estate professional, you know how important it is to stay on top of industry trends and commit to continuous learning to better serve your clients. One way to update yourself on all things real estate is by attending conferences, like Inman Connect....
There’s an undeniable market shift happening in the Calgary and Edmonton real estate market, ending the red-hot pandemic pace we’ve become accustomed to for the last few years. Real estate professionals and adjacent service providers are experiencing more balance in the real estate market, thanks...
If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. According to the 2022 Wyzowl Video Survey report, 96% of respondents report that they...
There are endless resources on how to do real estate marketing right out there. In fact, we talk a lot about how to do marketing right in this very blog. So far, we’ve covered everything you need to know about real estate marketing, including listing...
You only have ONE chance to impress a potential buyer, which is why curb appeal is so important. And it's going to take more than just bringing the garbage and recycling bins into the garage. What not all realtors realize is that a buyer's first impression of a...
Virtual property showings have become a mainstay in real estate marketing efforts for a year now since they are the closest you can get to an in-person experience. While many of us long for the day we can safely step foot anywhere we want, the...
Being a real estate agent is a juggling act. You're a salesperson, therapist, analyst, and - you guessed it - marketer. If you're just starting out in your career, it's crucial to understand the basics of real estate marketing since it informs your strategy, tactics, and...
New year, new video marketing strategy! Over the last decade, video marketing has proven to be effective across all industries, and its impact in real estate can’t be ignored. Then, 2020 hit and video consumption skyrocketed thanks to our newly housebound lifestyles. Between online streaming and...
It's easy to shine on social if you know where to start. It's even easier to outshine the competition in the digital landscape if you're aware of the do's and don'ts! If you've been stuck on how to navigate marketing your business after such a...
Real estate photography is tricky. If it were so easy, everyone would do it. It's important work, because at the end of the day, it's the difference between a seller being able to sell and a buyer wanting to buy a property. Property photographers must...
The top 3 compelling reasons why you should be using virtual tours in real estate! Are you getting with the times, or are you getting left behind? Download your free eBook from this blog post. ...
There are plenty of arguments as to why you should consider adding aerial property photography and video to your marketing strategy. No matter what types of property you market and wherever they are located, you're sure to find a benefit in it. Thanks to the latest...
Seasonal property updates can be a tedious extra step when marketing properties. But it's definitely a crucial one! Your prospects will change their minds about a property for a variety of reasons - some of them for quite trivial ones. It's likely you've experienced a client...
When it comes to real estate marketing, professional measuring and floor plan reports are an absolute must. You're going to need every advantage if you intend on realizing asking prices and subsequently, keep both your buyers and vendors happy. Apart from the legal implications associated...
Virtual tours and staging in real estate are an essential and cost-effective tool to implement. Technology is advancing at neck breaking velocity and it is an easy thing for businesses that are not keeping step to fall behind. Real estate is no exception and there...
Feature sheets are a key marketing tool to implement in your marketing efforts. Unless you're in the fortunate position of marketing the world’s first perfect property to a queue of ready cash buyers, you'll need to up sell the property’s best features. Just as there...
Do people still want printed copy in a digital world? The technological wonders of our digital age now give us the ability to bring products and services to clients at any time and into any location where there is an internet connection. In real estate...
Writing property listing descriptions can be a challenge. Even professional writers can be at a loss for words. But the written word is extremely powerful in the way it can persuade clients to evaluate a property. Despite the wonders of modern technology in our digital age,...
Whether you realize it or not, if you are in business as a realtor, you are already a brand. That has as much to do with the perception of your potential clients as it has to do with how your business views itself. Common perceptions...
Matterport - it sounds like a gateway to a fifth dimension from a science fiction movie. And in truth, that isn’t all together inaccurate. It is a sort of gateway into a different world, but not one that travels through space or delivers you dinosaurs....
