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Personal Branding Tips: Build your brand or be your brand?

Whether you realize it or not, if you are in business as a realtor, you are already a brand. That has as much to do with the perception of your potential clients as it has to do with how your business views itself. Common perceptions tend to suggest that a brand is related to a product or service but this is not always the case as many people and their personalities are, in fact, the brand.

To brand or not to brand?

Any company that is either starting out or reviewing their marketing strategy must consider the above question. Should they promote their services or products as the brand or do they themselves strive to be the brand itself?

Relators, in particular, are more likely to benefit from “being the brand” as they deal with a large cross-section of property types and individuals. Through a clear perception of their brand, clients will be more prone to trust them and place confidence in the properties that they are marketing.

Check out Reilly LePage’s personal branding video below to see how you can engage your potential clients! He really knows how to differentiate himself and let people see his personality.

So what components fit into your brand?

Your business is already being perceived in a certain way by those who are coming into contact with it. While logos have a strong part to play, your brand can also be a reflection of the total ethos of the business. Businesses that are serious about branding themselves need to be asking questions about their goals in relation to the whole picture.

Being the brand is much more than deciding what colours to use in the company logo. It’s about perception of how your potential clients see your business, and the impression that you are sending out. Just as individuals and groups express a personality, your business is doing the same. Your branding should also be planned and executed with your long-term goals and business aims firmly in mind.

(Read more: How to market yourself as a real estate agent in video format)

Practicalities of being your brand

Whether a business chooses to brand itself or to make the brand about products/services, there must be some uniformity across the board. From signage and logos to the company website, everything you make live should represent who you are.

Using a company that provides professional media service can make a huge difference to how successful your branding is. Video and quality photography are keys to differentiating yourself from competitors. Just like the business itself, branding awareness is something that grows over time and this calls for consistency.

Personality into branding

Realtor profile videos are the ideal tool to establish a “realtor personality”. Your clients will be able to relate to you on a more human level. Sona Visual is an expert in this field of brand creation and promotion.  You can discover how professional video profiling services will give your business an edge when you visit our website services page.

Utilising the best tools for building your brand

Sona Visual has the media skills and technology to help your business make the most of creating. We also aid in maintaining a strong brand presence and awareness among your existing and potential clients. Through stunning photography and innovative video using drones and 3D tours, we can create the perfect impression of your brand. From aerial photography to property floor plans, our team has the expertise that can make your brand strong and consistent.

Appearances really do count. Your potential clients will make value judgements and form perceptions about your business based on their first impressions. You only get one chance to make an unforgettable impression, so it’s crucial that your business uses the best in top quality media services to increase and maintain brand awareness.

To take advantage of opportunities that branding your business has to offer, contact one of our visual media specialists today!