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What’s in vogue in the years 2023 not only speaks to our collective aesthetic sensibilities but also how buyers want their homes to function. In the upcoming year, home design trends indicate a shift toward a new way of living. Nowadays, trends are focused on...
There’s a saying that goes “Small hinges swing big doors” and in the world of real estate marketing, there is truth to it. Often, we don’t realize how minor marketing tweaks in our strategies can lead to greater success. Many real estate agents understand the value...
The demand for online content is greater than ever. Real estate professionals know that in order to be competitive in the current landscape, they have to create great content. Real estate agents populate MLS listings and websites with virtual tours and magazine-worthy photographs, catering to...
Real estate photography technology is advancing at neck-breaking speeds, especially in the development of new smartphones. But even the best camera-phones on the market are still far from ideal for many situations a professional encounters. Although companies like Apple are working hard on developing new...
You’ve put this property on the market, and it’s just not happening. Your property isn't selling. After doing your research, evaluating the home fairly, and making it presentable for future buyers, you’ve only managed to get a few prospects through the door and not one...
A recent University of California study revealed people are spending more than 15 hours a day on various forms of media. Of those 15 hours, four hours is spent solely on social media, such as Facebook and YouTube. The main driving force of this social...
