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Real Estate Marketing Tips for 2019

Over the past two decades, our society has shifted in a big way to becoming visually focused.  This really is no surprise given that we are a visual species to begin with.  Since the beginning, humans have relied on our colour enabled binocular vision to hone in on prey and ripe fruits.  As our culture and societies have developed, we’ve learned to use our affinity for visual appeal in a way that influences the decisions others make.  

A great deal of research has gone into just what appeals to people’s visual minds. The results often lead to carefully calculated marketing campaigns.

The science behind visual marketing

It truly isn’t rocket science, though.  If you can make something look visually appealing, you already have a leg up.  The real key is to approach your subject matter from as many different angles as possible.  Once upon a time, a few well-lit photos of a property listing may have been enough to book a viewing.  But as you add more players to the game, things have to get creative.

Real estate photography in 2019

Let’s start with the visual appeal of photography.  Traditional photographs don’t necessarily provide the viewer with an accurate representation of a space. Yes, even the best thought out and well executed ones! The human eye views the world and perceives interior spaces much differently than that of a camera. 

That’s where HDR photography comes in.  This method layers a range of lighting scenarios with an end result that’s much closer to how it’s perceived by the eye.  This not only makes the image more accurate, but also more visually appealing and relatable.

(Read more: Why you need professional HDR photography in real estate)

Real estate videography in 2019

Whatever draw a photograph has is multiplied a hundred fold in the format of a video presentation.  Video has the ability to trigger more senses than just the visual.  Not only can it give potential buyers a visual representation of a property, but it also can give them a feel.  Relaxing pans, appropriate music, and just the right amount of information can make someone feel excited about a property in a way that is much more accessible than a photograph could ever provide.

(Read more: How videography converts your clients!)

Virtual reality and 3D tours in 2019

One step further and people can tour a space without leaving the comfort of their own home.  Cue Matterport – a technology that combines the visual appeal of video with a virtual walk-ability.  Viewers can go a step further in this world by interacting with the tour they are watching. They can walk through the house as if they were there! The experience is enhanced by clicking on the details of the space to learn more about what is notable.  You’re providing the viewer with a stunning visual representation and giving them the luxury of convenience!

(Read more: How VR and AR affect real estate marketing)

Strive to reach your viewers on a level that makes the most sense for them. It’s easier to leave a lasting impression.

If you’re ready to take your marketing strategy to the next level, contact our team of experts today!