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Are you struggling to boost your real estate social media engagement? Feeling like your stories and posts are getting lost in the sea of content? Well, here’s a little secret that might just change your Instagram game: using the “Close Friends” feature to your advantage! Let’s...
Calgary Real Estate Photography and Videography are a must in 2024. Did you know listings with professional photos sell 32% faster? (NAR) In Calgary's highly competitive real estate market, quality visuals are key to success. Knowing the latest Calgary real estate market trends can give you an edge,...
The internet has significantly transformed over the past decade, making it crucial for real estate professionals to capture attention quickly. Cinematic reels are a great way to show off properties and connect with potential buyers on an emotional level. With the market moving towards visual stories,...
The weather is getting warmer, and the real estate market is getting hotter! In this blog, we're going to dive into the top 5 summer social media ideas for realtors in Canada. These tips will help you boost your real estate brand. They'll also help you...
Creating captivating videos has become a crucial tool for showcasing properties and attracting potential buyers. As a real estate marketing company based in Calgary, Sona Visual specializes in producing cinematic real estate videos, along with photography, 3D virtual tours, and aerial videography. But have you...
Why do some Calgary real estate photos stand out more than others? Photographers do an amazing job making real estate listings pop with their superior attention to detail and excellent results. It’s all about mastering the right techniques. Whether you’re an agent or a photographer,...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This guide has been updated for 2024! As we dive deeper into 2024, the real estate world is spinning faster than ever! It's a thrilling ride that demands quick wits and sharp foresight from agents ready to ride the wave...
Websites are the digital "real estate" of your business. Location, location, location is a famous motto in the real estate world, and the same is true for your real estate website. The location can be seen as your SEO and advertising - giving your website...
AI and ChatGPT have been trending and growing relentlessly for the past year; in fact, ChatGPT gained more users than any other app or website, in record time! As real estate professionals in the industry seek innovative tools to enhance their services, using Chat GPT...
Are you ready to learn the top Real Estate Marketing Ideas for 2024? Staying ahead of the curve is everything when it comes to real estate marketing in 2024. Achieving a harmonious blend of conventional techniques and newer strategies is crucial to maintaining a competitive...
In the real estate sphere, marketing luxury homes demand a specialized approach. At Sona Visual, we understand the unique challenges and opportunities of luxury home marketing. In this blog post, we will share our top 5 tips for effectively marketing luxury properties, utilizing our expertise...
In this guide, we will discuss 5 things to consider when hiring the best Calgary real estate photographer. After all, capturing a property in its best light can greatly influence potential buyers, which is why Sona Visual remains a top choice in Calgary for real...
Benefits of Virtual Staging In today's dynamic real estate world, capturing attention immediately is more essential than ever. That is why we will be discussing the Top 5 Benefits of Virtual Staging. As we spend more time online, the ways we showcase properties have evolved. Gone...
Utilizing Summer Real Estate Marketing Strategies As the days grow longer and the sun shines brighter, it's important to utilize the best summer real estate marketing strategies! The vibrant season brings with it a surge in activity and a dynamic shift in buyer interests that any...
When it comes to the short-term rental Airbnb game, effective marketing is the key to success. We know you want to provide guests with an unforgettable travel experience and a comfortable stay. You work hard to make sure they have everything they need - from...
Storytelling skills are among the most underrated you can have as a real estate professional. As an agent, you know that your job is not just about selling properties. It’s about selling the complete lifestyle and encouraging an emotional connection that your clients will have...
Are you buying into real estate marketing myths? With contracts, showings, and other pressing matters to juggle, marketing can be a challenging area of your business to navigate. It's no wonder there are so many misconceptions about what works, and what doesn’t! As a real estate...
Outsourcing real estate marketing tasks can save you precious time (it can also save you from a ton of headaches!). With the busy spring market being around the corner, you may be thinking about going back to the drawing board and re-dedicating yourself to top...
If you weren’t a fan of real estate videos before, it’s time to hop on the bandwagon. It’s 2023 and property tours aren’t going anywhere. In fact, you can expect them to become the norm, with the demand of video content increasing year after year....
2023 is set to be an exciting year for real estate marketing. Are you up to date with the key trends? If not, you'll want to keep your eye on what's emerging in the industry. Keeping up with marketing trends and using them to your advantage...
The winter season is abundant with fantastic marketing ideas to keep you top of mind, so don’t fall into the trap of chilling out for the rest of the year! Just because the temperatures have cooled down, doesn’t mean your business can’t heat up. Use...
What’s in vogue in the years 2023 not only speaks to our collective aesthetic sensibilities but also how buyers want their homes to function. In the upcoming year, home design trends indicate a shift toward a new way of living. Nowadays, trends are focused on...
There’s a saying that goes “Small hinges swing big doors” and in the world of real estate marketing, there is truth to it. Often, we don’t realize how minor marketing tweaks in our strategies can lead to greater success. Many real estate agents understand the value...
After a decade of helping of real estate professionals with creating videos, we know how nerve-wracking it is to come up with a solid video hook. You may have experienced the torture of not knowing how to start your videos. Maybe you've shot the same...
The demand for online content is greater than ever. Real estate professionals know that in order to be competitive in the current landscape, they have to create great content. Real estate agents populate MLS listings and websites with virtual tours and magazine-worthy photographs, catering to...
A stellar listing presentation is an essential tool for turning leads into clients. Think about how much work you put into generating leads in the first place. From creating consistent content on social media, regularly updating your Google Reviews, and keeping in touch with past...
If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. According to the 2022 Wyzowl Video Survey report, 96% of respondents report that they...
Happy new year! As we settle into 2022, there's no better time to review your existing marketing strategy and adjust your tactics to grow your business this year. Technologies are advancing at neck-breaking speeds, social media algorithms are constantly changing, and the global health crisis...
Real estate photography technology is advancing at neck-breaking speeds, especially in the development of new smartphones. But even the best camera-phones on the market are still far from ideal for many situations a professional encounters. Although companies like Apple are working hard on developing new...
Social media is a crowded, oversaturated online space. There are a lot of realtors posting the same old thing. Market stats, new listing posts, the usual. Despite all this, social media is still an invaluable tool you can use to build personal brand awareness, recognition,...
We’re big fans of Halloween here at Sona Visual. And since we’re in the real estate marketing business, it should come as no surprise that we’re also big on our Halloween-themed marketing ideas. To attract more buyers to your listing and business as a whole, you...
The real estate industry is undoubtedly embracing technological advances, and iGUIDE tours are no exception. Thanks to changes in consumer behaviour in housebound clients, virtual 3D tours have ramped up in popularity and are now seen as a property marketing staple for agents worldwide. Since iGUIDE...
Your property listing photographs need to be outstanding to compete in today's digital-first world of endless scrolling. You only have a few seconds to make a memorable first impression! Since your real estate photos serve as the foundation of your property marketing, it's wise to...
As our communities reopen, in-person gatherings pick up, and the real estate market skyrockets, it time to reflect on which marketing tactics are here to stay post-pandemic and what we could do without. Pandemic lockdowns and restrictions have introduced real estate agents to new ways...
There are endless resources on how to do real estate marketing right out there. In fact, we talk a lot about how to do marketing right in this very blog. So far, we’ve covered everything you need to know about real estate marketing, including listing...
You only have ONE chance to impress a potential buyer, which is why curb appeal is so important. And it's going to take more than just bringing the garbage and recycling bins into the garage. What not all realtors realize is that a buyer's first impression of a...
There are many factors that make a home desirable in the eyes of buyers. Fit and finishes, curb appeal, and arguably the most important factor: location. There’s a reason the old adage “Location, location, location!” still remains true to this very day. Why, you ask? Well,...
Virtual property showings have become a mainstay in real estate marketing efforts for a year now since they are the closest you can get to an in-person experience. While many of us long for the day we can safely step foot anywhere we want, the...
Being a real estate agent is a juggling act. You're a salesperson, therapist, analyst, and - you guessed it - marketer. If you're just starting out in your career, it's crucial to understand the basics of real estate marketing since it informs your strategy, tactics, and...
New year, new video marketing strategy! Over the last decade, video marketing has proven to be effective across all industries, and its impact in real estate can’t be ignored. Then, 2020 hit and video consumption skyrocketed thanks to our newly housebound lifestyles. Between online streaming and...
It's easy to shine on social if you know where to start. It's even easier to outshine the competition in the digital landscape if you're aware of the do's and don'ts! If you've been stuck on how to navigate marketing your business after such a...
Are you looking forward to 2021? We don’t blame you. While 2020 may be seen as a “write-off” year for many in real estate, there’s always a bright side to every situation. This year is a time of innovation and true digital transformation, and we’ve...
Come one, come fall! It's a brand new season which means it's time to adjust your marketing strategy. Just because real estate's hottest season is coming to a close, doesn't mean it's time to lose momentum. In fact, it's time to ramp up your marketing...
If you've been feeling lost on how to approach marketing your real estate business during this time, you're not alone. Let's face it, how many of us have had to market a business during a pandemic? As real estate professionals nationwide brace for a potential second...
Starting out in real estate is pretty daunting. There's so much to know about, well, everything. Legal considerations, marketing tactics, lead generation, the list goes on. One aspect of building a career in real estate that can't be overlooked is the importance of public relations...
Real estate photography is tricky. If it were so easy, everyone would do it. It's important work, because at the end of the day, it's the difference between a seller being able to sell and a buyer wanting to buy a property. Property photographers must...
It may seem like the entire world is at a standstill, in light of the ever-evolving COVID-19 situation. But as seasoned agents know, the real estate industry is a different world altogether. Properties are still moving, despite buyers and sellers self-isolating. What if we told...
If you find yourself working from home to do your part in preventing the spread of COVID-19, we want to applaud you. It's the socially responsible thing to do and even if you're not part of a vulnerable demographic, it shows that you truly care...
Virtual staging is an increasingly popular method of enhancing real estate listings. Mostly because instant gratification can be oh so satisfying. Sometimes, realtors want their listings to look a certain way. And they want it now. Enter virtual staging. With just a few clicks of a...
Investing in professional real estate photography can generate huge returns if you're using the final photos for the right platforms. While your listings can definitely turn heads (and generate clicks!) on the MLS, there are so many ways to repurpose your property photographs to create...
