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How Using Professional Media Can Increase The Value of Your Property Listings

A “do-it-yourself” attitude can be useful in many situations in life, but when it comes to property listings, it’s usually best to leave it to the professionals. You may think that your iphoneography will cut it, but the value of using professional media in your property listings cannot be ignored. At Sona Visual, we are committed to helping you create high-quality property listings that will attract quality potential buyers. Below are some of the many benefits of utilizing professional media such as photos and video for your property listings.

Faster Turnaround Times

A lot of homeowners feel as though their lives are on hold until their property sells. Homeowners, homebuyers and realtors alike are typically keen on selling the property as fast as possible. With professional photos showcased in the property listing, potential homebuyers are less likely to skip over the listing. When looking to purchase a home, people are extremely visual. If they see something that catches their eye, they will most likely click on the listing to view more details. More clicks equals more eyes on the property, which is the first step in making a sale. Studies have shown that properties using professional media in their listing are likely to sell at least 4 days faster than those using amateur media. In certain cases, the difference can be up to a few weeks. Capture your target audience’s attention with quality, detail-oriented professional media.

Properties Sell at Higher Price Points

Property listings with photos captured with a DSLR camera and are professionally edited end up selling at a higher price point. Same goes with professional home tours. Some realtors and homeowners try to save costs by taking photos themselves or shooting an amateur home tour. But they don’t realize that this could be harmful and actually result in a lowing seller price. Hiring a professional will cost you money up front. But it will pay off in the long run once the sale occurs. Property listings using professional media can sell at higher price points as much as $3,000 to $11,000 more than their list price. Check out the chart below for a full breakdown.

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Professional Real Estate Media Generates More Quality Leads

One of the benefits of professional photo and video is that they show a home in great detail and accuracy. If someone is looking to buy a home and comes across a listing with only a couple of amateur photos, they may request a showing but without accurate photos it is more difficult for the buyers to know what to expect. The home could be the opposite of what they are looking for. But they would be aware of that simply because they could not tell from the property listing. High quality photos and professional video tours will help you generate quality leads. This is because individuals who request a showing are already familiar with the property, and are genuinely interested.

(Read more: Property video tour tips for realtors)

Home Buyers Expect Quality

When someone is spending a significant amount of money on a property, they expect to see professional photos and videos. They are investing in a large asset, after all. They want to see that the realtor representing such a large asset is also invested in the marketing. Think of it this way, if you were in the market to purchase a sports car, you would most likely only contact sellers who presented quality photos of the car they were selling. Buyers want to see that you’ve invested the time, effort, and money into your listing.

Professional Real Estate Photography Calgary Edmonton

Helps Build Realtor’s Reputation

Working with a professional real estate media company is one of the best investments a realtor can make. Showcasing beautiful photos and/or videos on your property listings shows initiative, consistency and that you value quality. At Sona Visual, we build long-term relationships with realtors, and help them build a solid reputation amongst their target market.

If you’re looking to generate more quality leads, build a strong reputation and ultimately sell properties faster and at a higher selling price, contact Sona Visual today. We will set you up with professional photos and videos to help you reach the success you’ve been dreaming of.