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Personal Branding for Realtors

The Importance of Personal Branding for Real Estate Agents 

Personal branding can be a challenge for realtors. However, once you know the important tenets of what makes a great brand, it can be a breeze. As explained by Walter Landor, a brand design legend, “Simply put, a brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality”

Establishing a strong brand will help a business better target and convert leads to customers, and differentiate your brand and company against your competitors.

A strong brand image will cover these objectives:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

Branding in the Real Estate World

As a realtor, you are your own brand. Your name is your brand. And it’s tied to your work ethic and professional characteristics that you deliver to your clients. What are your competitive advantages? How will you demonstrate to your prospects that working with you will be different than any other realtor? What exactly do you bring to the table?

By branding yourself, you are creating the opportunity to showcase your strengths and benefits with leads. In turn, this will convert your leads to actual clients.

By having a strong brand presence, you will establish familiarity. For example, put yourself in the shoes of a homebuyer.  You’re looking for a realtor to list your property with. Would you go with someone who you’ve never heard of before? They’ll hire someone they have already heard of! In summation, they’re likely to hire someone who shares their same values and has a personal brand they recognize.

(Read more: Personal branding tips for real estate and property professionals)

Sona Visual focuses only on providing services that help our clients, and that includes helping them with branding. We offer a range of realtor videos that will help you strengthen your brand and increase your familiarity. If you would like to inquire about our Realtor Profile Videos, Customer Testimonial Videos, or Realtor Blog Videos, please contact us today.

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