The Role of VR in Real Estate Marketing

Technology is advancing at an almost neck breaking velocity and it is an easy thing for businesses that are not keeping step to fall behind. Real estate is no exception and there has never been a time when so much advantage could be leveraged from new technologies including VR (virtual reality).

The reality is that while some common sense must come into play when making decisions about what is likely to be an individual’s most valuable acquisition, real estate buyers really want to like what they see.

What about Virtual Staging?

Staging offers another dimension in assessing how an empty interior space could work but it will only take you so far. If you could wave a magic wand and show your prospective buyers how different styles of furniture and effects would look in a house, perhaps that could enhance their buying decision.

If you thought that achieving any of what is described above is beyond the realms of reality; you would be dead right. Well, almost right, because with virtual staging, you can create exactly that; a reality that includes your properties with furniture and other effects already in place.

Our Virtual Staging services offer a wide range of stock furniture and other household effects including contemporary, traditional, country, and many other styles. Our team of advanced editors are able to add furniture to vacant spaces and transform an empty house into a warm and welcoming home.

A powerful technology

Taking your potential buyers around a house without them actually needing to be there would also open up huge opportunities in both saved time and the elimination of unsuitable buyer to property matches. Matterport provides just that with a powerful 3D and highly immersive VR experience that is ideal for real estate marketing. Potential home buyers can virtually walk-through a space, without actually stepping foot in the home itself!

Apart from the ability to create virtual tours of properties, the system provides viewer interaction through feature points and full control via VR headsets. Facilitated via a special 3D Matterport camera, real estate marketers and their clients can benefit from a cost-effective VR option.

This offers your clients the ability to visit properties on your listings without the need to leave the comfort of their homes.

Cost-effective VR solutions in real estate marketing

Time really does equate to money and there is nothing more demoralising and costly than spending valuable time showing properties to mismatched clients. There are many benefits of this technology that isnot instantly recognizable and the “weeding out” of disinterested parties is one of them. If viewers are able to discount a property for consideration before booking a physical viewing it can actually be a positive thing as it leaves the realtor free to then focus on those who the property better suits.

How we can help you

Sona Visual is the multimedia marketing specialists for the real estate industry and we have invested strongly in the very latest Matterport and virtual technologies.

By doing so we are able to provide accurate and stunning looking 3D Virtual Tours and Virtual Staging for properties of all types. From an experienced and skilled VR team to the most up-to-date equipment, we provide an industry leading service at cost-effective prices. Take your real estate marketing up to the next level and discover why Sona Visual is already the choice of the professionals.

Contact one of our helpful and knowledgeable real estate marketing experts today and discover how virtual marketing solutions can increase your sales.



we’re here for you!
nice to meet you
Commercial properties are measured in accordance to BOMA guidelines. Any additional requested square footage is intended for the sole purpose of reference for the buyer. sq.ft. denotes square footage. m2 denotes meters squared. Measurements are taken using the imperial measuring system. A quote will be sent over based on the boxes checked above.