15 Nov Why You Should Keep Your Property Details Up To Date

Seasonal property updates can be a tedious extra step when marketing properties. But it’s definitely a crucial one!

Your prospects will change their minds about a property for a variety of reasons – some of them for quite trivial ones. It’s likely you’ve experienced a client changing their minds, especially in an industry that moves as quickly as real estate. 

On the bright side …

While you could quite easily focus on the negative connotations that some of those changed minds may have had for your business such as withdrawals from the market or cancelled sales, there is a positive side too. Although the likelihood of you ever knowing it is fairly remote, there will be times when a buyer has effectively written off a specific property only to change their mind and go ahead with the purchase at a later date.

Why do people change their minds?

Getting inside the heads of your buyers isn’t an easy task. If you’ve been around real estate marketing for a while, you can’t help but develop a kind of sixth sense. Think about a time when you knew you were flogging a dead horse with a particular client. When they delivered the blow, were you surprised? 

around real estate marketing and promotions for a while, you can’t help but develop a kind of sixth sense. Think about a time when you knew you were flogging a dead horse with a particular client. When they delivered the blow, were you surprised? 

Homebuyers change their minds for a variety of reasons. Quite a few of them are connected to a property with the heart rather than the head. Sometimes, something as simple as a different brochure picture, another view of a virtual tour, or spotting a similar feature they liked in a friend’s home is all that it takes.

The profound effect of seasonal changes

It’s no secret that visual media has immense power over a buyer’s decision. Its ability to communicate mood and trigger emotion is extremely beneficial in your real estate marketing efforts. Curb appeal is everything when it comes to tempting potential buyers into booking a property viewing. A stunning view from outside of a house onto a sunny and clean street may be all that it takes to strike a chord.

Likewise, even if Mother Nature is working against us it can still work to your advantage when your visual media depicts a cozy home with a roaring fire, soft rugs, and a warm inviting colour scheme.

A new view of an old landscape

As the seasons change, different aspects of a home are likely to appeal to different prospective buyers. Updating your listing photography seasonally will re-attract the buyers on your lists. Even if they previously dismissed the same property a few short months ago, they may return for another viewing. In addition, you will also attract new buyers. Dark and light, sun and shade, and even a festive fall of snow have the potential to transform the picture that a property presents.

Updating your media with Sona Visual

Here at Sona Visual, we are experts in all aspects of real estate marketing. Our professional media team is able to provide everything you need to keep your listings looking fresh. No matter how many days they’ve been on the market, we can help you! From HDR photography to feature sheet design and printing, we’ve got what you need. All in one convenient place. 

Our professional visual media services can provide a fresh new perspective to your prospects. Please contact one of our helpful and knowledgeable real estate marketing experts now!