While many forward-thinking realtors are astute enough to invest in state-of-the-art video technologies to promote their property portfolio, the same isn’t always true in the area of the company’s profile. If you are neglecting to take the full advantage of what this marketing medium has to offer your business, you are most likely leaving some serious sales potential on the table.
Sharing Your Story
Although there are likely to be some occasions where your clients choose to purchase a property through you simply because you have one that matches their requirements, many more will be drawn in because they feel “comfortable” with your business ethos. The picture that you paint and how your clients perceive your business, is, therefore, crucial to your success and that is where professional realtor profile videos are an invaluable asset to your operations.
Not only do they inform your potential clients that you are “out there”, butthey also convey the personality and values of your business to them. This “picture painting” or storytellingas it is more often called is likely to be the first contact that your potential customers have with your business and we all know that first impressions really do count.
The Power of Branding
An inescapable reality of business is that even the smallest of operations are being perceived as “a brand” by their customers and potential clients. If you are in business, you are already a brand whether you have chosen to capitalize on the fact or not. Every piece of paper, business card, hard copy ad, or webpage by which you choose to promote your business is already building your brand awareness.
Through professional realtor profile videos, you can use this phenomenon to enhance your brand equity, build trust, and create a deeper impression of credibility for your business. In this way, you will form a deeper connection with your target audience and lay the foundations for on-going business relationships.
Enhancing Your Virtual Presence
By simply doing what is best for your business in the form of realtor profile video creation you will also be enhancing your online presence almost by default. The digital marketing community is becoming increasingly convinced that video as an online asset is a contributing factor to improved SEO (search engine optimization). Social sharing and follower engagement also come into the online mix and every one of these factors contributes to increased website traffic which, in turn, equates to more inquiries and ultimately those all-important sales.
Why You Should Choose Sona Visual for Your Realtor Profile Videos
The media specialist here at Sona Visualhas chosen to specialize in one specific area and that is the real estate sector.
We already have a wealth of experience in creating high-quality realtor profile videos along with a diverse range of other real estatesspecific media such as feature sheets, virtual tours, and virtual staging. By working closely with the key personnel in your operation we are able to tell your story and project your brand in a way that is as unique as your business is. Whether you are considering a realtor profile video for the first time or it is time to “freshen up” your existing marketing media, the team here at Sona Visual is able to take care of everything for you.
For more details of how our professional visual media services can create a stunninghi-quality video that will enhance your brand and marketplace credibility,you should Contact one of our helpful and knowledgeable real estate marketing experts now.