Let’s talk technology for a moment. In the real estate industry, technology has helped us grow leaps and bounds in terms of getting your message out there and the way it is presented. Some 20 years ago even, real estate was something of a face to face experience. People needed to walk into a realtors office to contemplate buying a house, or even pick up a newspaper to check out the listings.
With the development of the internet, and the real estate world within the internet, all of these things suddenly are at peoples finger tips. Listings are placed online, so anyone can see them without even meeting a realtor. Specs are all drawn up and posted, so anyone in their pyjamas sitting in their living room can begin the process of buying a home. While these modern conveniences have certainly upped the game of the real estate world, it has consequently changed the way we need to think about presenting ourselves.
A personal touch to sales is always a preferable circumstance, but when it comes to taking an online interest and turning it into a personal encounter, you need to start getting creative. The images that represent that online presence start to take on new meaning in that light. Let’s face it, everyone has a camera. With high quality photography built right into our phones, it is easy to contemplate whether or not a photographer is actually necessary. The truth is that there is a wide gap between taking a picture and making photography.
Proper photography is backed not only by equipment with greater capabilities (like the ability to assemble images of an HDR quality) but also by the experience of a trained eye. Representing space in an image is challenging. Finding the correct balance of subject matter, ceiling space and floor space, angles, depth (the list goes on) is a lot to think about. Add lighting on top of that and you have a rather complicated system. Photos that are taken without all of the necessary ingredients considered are obvious, just as ones taken by a professional can be stunning.
Take that a step further into video work and it is a whole other ball game. Professional videos have the potential to draw people into a space in a way that is completely virtual. You can give them a sense of being right there from the comfort of their own homes. If the video is of amateur quality, however, it could very easily work against you, showcasing the worst possible angles and aspects of a space.
When you rely on such a massive online play to sell what it is you are selling, creating the best possible online presence is a definite priority. You don’t want to sell yourself short thinking that these are the types of things that just about anyone can create. Technology has certainly opened up the game to a number of different players, from very amateur to the highest of caliber. The real question rests in where you want your business to fall on this sliding scale.