Unless you are in the fortunate position of marketing the world’s first perfect piece of real estate to a queue of ready cash buyers that want exactly what you have, you will need to upsell the property’s best features. Just as there are likely to be some features or aspects of a property that could “turn off” certain potential clients, likewise, there are bound to be other aspects that appeal to those very same clients.
Identifying those unique aspects
In much the same way that your business will have certain USP’s (unique selling points) the properties that you market will have some too. Identifying these unique aspects or features of each property, however, is likely to be related in part at least to your target market. For this reason, drawing out and marketing these features is not something that can be done in isolation. The end user or potential buyer has to come into the picture or you may end up shooting blind.
Matching the right features with the potential buyers
Once you have established what your potential homeowner is going to look like in terms of couples, downsizers, growing families and so on you will be ready to match them with the features of your property. After identifying which features are most likely to appeal to them, you are next going to want to employ the most efficient marketing methods. Expert real estate photography has always been one of a realtors most effective marketing tools. It can also be used, however, to identify, and emphasise these unique aspects.
Using high-quality photography and media services to promote key features
As a realtor, you will have gained a ‘feel’ for the saleable aspects of each individual property that you bring to the marketplace. Whether you do this consciously or it is just something that happens automatically during the course of your appraisal, you are also likely to have certain group or type of potential buyer in mind.
By identifying the unique aspects of the property in relation to the potential market, you are certain to increase both the speed of the sale and the possibilities of realizing the desired selling price. This is where high-quality real estate photography and video footage will really come into its own. Once you have identified key features, the photography and media professionals will be able to highlight those specific aspects and direct them to the potential market you have recognized.
Working with Sona Visual
Sona Visual has a wealth of experience in all aspects of real estate promotion via high-quality photography, multimedia services, stunning brochures and comprehensive feature sheets. Thanks to a wealth of industry experience and countless completed sales, we are a top choice for discerning realtors seeking to promote the key features of their properties.
To gain the maximum potential from the key features and unique aspects of your real estate sales portfolio you should take advantage of the professional photography and media services that Sona Visual offers. Contact one of our visual media specialists straight away for a highly competitive quote.